impala Blog

Nonprofits are Failing at Targeting

Written by Shahar Brukner | February 24, 2026 8:30:00 AM Z

Nonprofits are Failing at Targeting

The hardest part of nonprofit fundraising isn't finding foundations. It's not writing the pitch. It's not even getting the meeting.

It's that the research is completely unmanageable at any real scale.

Researching one foundation is manageable. Check their 990. Look at their recent grants. Confirm they fund your geography and cause area.

Now do that for 500 foundations in your region.

You don't have unlimited hours in your day, so you end up researching the 10 or 15 foundations with visible websites and open RFPs.

Open RFPs represent only about 9% of available funding. They're also the most competitive because everyone is targeting them. 

The other 91% sits with foundations you never looked at, because manually verifying hundreds of 990s takes too long to be practical.

When I started my nonprofit, I met with all the big foundations in Boston and it was like hitting a wall. The process was long and competitive. Then I connected with a smaller foundation I heard about through my network and the process was silky smooth.

I found that foundation through a connection, but I could have found them systematically if I had a way to see the entire ecosystem.

The context you need exists, but it's scattered. You need to know where each foundation gives. What causes they support. What size organizations they fund. Whether they shifted strategy recently.

The infrastructure to see your entire philanthropic ecosystem exists now. Start by looking at the whole sector, then pick your targets. You'll compress months of manual research into hours.