TO INSPIRE ATHLETES TO MAXIMIZE THEIR ATHLETIC POTENTIAL AND TO USE THEIR TALENTS AND SOCIAL INFLUENCE TO ASSIST AND LIFT OTHERS. ESPECIALLY FOR ATHLETES IS BUILDING A CULTURE OF ATHLETES WHO USE THEIR INFLUENCE, A PHRASE WE CALL THE "SPORTLIGHT", TO MAKE A POSITIVE CHANGE IN THE LIVES OF THOSE WHO MAY BE DOWNTRODDEN, DEPRESSED, AND IN NEED OF FRIENDSHIP, ALL WHILE GIVING A MORE FOCUSED EFFORT TO SCHOOL AND ATHLETICS THROUGH EDUCATIONAL COURSES AND SEMINARS. ATHLETES AND PARENTS ARE TAUGHT TO DEVELOP PRINCIPLES OF LEADERSHIP, HARD WORK, GOAL SETTING, KINDNESS, DEDICATION, AND HELPING OTHERS. THE PLAN IS WORKING. LIVES ARE BEING INFLUENCED FOR GOOD. STUDENT ATHLETES ARE THE CULTURE CREATORS IN THE SCHOOLS OF AMERICA AND WITH THE RIGHT TRAINING AND MOTIVATION CAN BE THE CHANGE WE ALL KNOW IS NEEDED TO PREVENT THE HORRIFIC STORIES WE HEAR ALMOST DAILY FROM OUR YOUNG PEOPLE. PROFESSIONAL ATHLETES ARE JOINING THE CAUSE, AND THOUSANDS OF ATHLETES OF ALL AGES AND SKILL LEVELS.