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Last Modified: June 30, 2022

Privacy Policy


Chario, Inc. d/b/a impala ("Company" or "We") respect your privacy and are committed to protecting it through our compliance with this policy.

This policy describes the types of information we may collect from you or that you may provide when you visit www.impala.digital and app.impala.digital (collectively, our "Website") and our practices for collecting, using, maintaining, protecting, and disclosing that information.

This policy applies to information we collect:

  • On this Website.

  • In email, text, and other electronic messages between you and this Website.

  • Through our mobile and desktop applications.

  • Our pages or ads on social media networks, like our Facebook or Instagram pages.

  • Through offline activities and communications, such as when you send us reports or other data.

  • Anywhere we gather information from you and refer you to this policy.

It does not apply to information collected by:

  • Any third party, including through any application or content (including advertising) that may link to or be accessible from or on the Website.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using this Website, you agree to this privacy policy. This policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.


We collect several types of information from and about users of our Website, including over the past twelve months:

  • Identifiers - including name, address, email address, account name, IP address.

  • Other personal information - including phone number, income records (such as, donations made), employment or education information. This category includes personal information protected under pre-existing California law (Cal. Civ. Code 1798.80(e)) and overlaps with other categories.

  • Demographic information – including your gender identification, BIPOC identification, LGBTQ identification. This type of personal information includes what is also considered a protected classification characteristic under pre-existing California or federal laws.

  • Internet or other electronic network activity information — including browsing activity on our Website and apps, browser type and browser language. This also encompasses other information that gets collected automatically when you use our Website and apps or interact with us through social media.

  • Professional or employment-related data – including employer and work title(s).

  • Inferences drawn from any of the above personal information — about your preferences, predispositions and behavior as they relate to our Website and apps.

We collect this information:

  • Directly from you when you provide it to us.

  • Automatically as you navigate through the site. Information collected automatically may include usage details, browser information, IP addresses, and information collected through cookies, web beacons, and other tracking technologies.

  • From public sources, for example, Form 990 tax returns, which are publicly available online, annual reports submitted to government entities or otherwise posted online, publicly available websites, and other public sources online.

  • From other users of the Website (e.g. users who control the profile for their organizations can add other employees of the organization as users, with their consent).

  • From social networks.

  • From data collection and analytic companies.

Below, is more specific information on the information we collect, and how we collect it.

2.1 Information You Provide to Us

The information we collect directly from you on or through our Website may include:

  • Information that you provide by filling in forms on our Website. This includes information provided at the time of registering to use our Website or creating a profile. We may also ask you for information when you report a problem with our Website.

  • Records and copies of your correspondence (including email addresses), if you contact us.

  • User-generated content. For example, you also may provide information to be published or displayed (hereinafter, "posted") on public areas of the Website, or transmitted to other users of the Website or third parties (collectively, "User Contributions"). Your User Contributions are posted on and transmitted to others at your own risk. Although we limit access to certain pages, please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of the Website with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons. We do not have to permit posting of any of your content. If the law requires us to take down, remove or edit it, we will comply to the required extent.

2.2 Information We Collect from Other Sources

The information we collect from other sources may include:

  • Publicly available information from online sources or government entities, as discussed above.

  • Information from social media platforms. We receive information from you when you interact with our pages, groups, accounts or posts on social media platforms. This includes aggregate data on our followers (e.g., age, gender and location), engagement data (e.g., “likes,” comments, shares, reposts and clicks), awareness data (e.g., number of impressions and reach) and individual users’ public profiles. As disclosed above, we may also gather information from publicly available online sources, including user’s social media platforms.

  • Information through other users, such as your employer organization. When an organization you work for registers for the Website, they sometimes provide us with your name and organization email address to grant you access as a user.

2.3 Information We Collect Through Automatic Data Collection Technologies

As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

  • Details of your visits to our Website, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Website.

  • Information about your computer and internet connection, including your IP address, operating system, screen resolution, and browser type.

We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking). Please note that because the “Do Not Track” browser-based standard signal has yet to gain widespread acceptance, we don’t currently respond to those signals.

The information we collect automatically is only statistical data and does not include personal information, but we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:

  • Estimate our audience size and usage patterns.

  • Store information about your preferences, allowing us to customize our Website according to your individual interests.

  • Speed up your searches.

  • Recognize you when you return to our Website.

The technologies we use for this automatic data collection may include:

  • Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.

  • Flash Cookies. Certain features of our Website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on our Website. Flash cookies are not managed by the same browser settings as are used for browser cookies. For information about managing your privacy and security settings for Flash cookies, see Choices About How We Use and Disclose Your Information.

  • Web Beacons. Pages of our the Website and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

2.4 Third-Party Use of Cookies and Other Tracking Technologies

Some content or applications, including advertisements, on the Website are served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use the Website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

Third party service providers that we employ may include:

  • Google Analytics: Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics collects information such as how often users visit this site, what pages they visit when they do so, and what other sites they used prior to coming to this site. We use the information we get from Google Analytics to improve our business, including this Website. Google Analytics collects only the IP address assigned to you on the date you visit this site, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this site, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to this site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. For more information about how Google Analytics collects and processes data, please visit the site How Google Uses Data When You Use Our Partners’ Sites or Apps. You may opt-out of any Google Analytics features by downloading and installing the Google Analytics Opt-out Browser Add-on.

  • FullStory: FullStory is provided by FullStory, Inc. To opt-out of FullStory’s services, please visit https://www.fullstory.com/optout/. For more information on what type of information FullStory collects, please review FullStory’s Privacy Policy and Terms and Conditions.

  • Mixpanel: Mixpanel is provided by Mixpanel, Inc. To opt-out of Mixpanel’s services, please visit https://mixpanel.com/optout/. For more information on what type of information Mixpanel collects, please review Mixpanel’s Privacy Policy and Terms of Use.

  • Heroku: Heroku is provided by Salesforce.com, Inc. For more information about Heroku, please visit Heroku Security and its Acceptable Use and External-Facing Services Policy.

We do not control these third parties' tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.


We use information that we collect about you or that you provide to us, including any personal information:

  • To present our Website and its contents to you, including to populate user profiles for the organizations (e.g. nonprofits or foundations) and individuals that utilize our services

  • To provide you with information, products, or services that you request from us.

  • To fulfill any other purpose for which you provide it.

  • To provide you with notices about your account.

  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.

  • To notify you about changes to our Website or any products or services we offer or provide though it.

  • To allow you to participate in interactive features on our Website.

  • To enhance the performance of our search tools, filters, and recommendations.

  • In any other way we may describe when you provide the information.

  • For any other purpose with your consent.

We may also use your information to contact you about our own and third-parties' goods and services that may be of interest to you. If you do not want us to use your information in this way, please adjust your user preferences in your account profile. For more information, see Choices About How We Use and Disclose Your Information.

We may use the information we have collected from you to enable us to display advertisements to our advertisers' target audiences. Even though we do not disclose your personal information for these purposes without your consent, if you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria.


We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.

We may disclose personal information that we collect or you provide as described in this privacy policy:

  • To contractors, service providers, and other third parties we use to support our business, such as, but not limited to, FullStory, Heroku, Google Analytics, and Amazon Web Services, and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them.

  • To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Company's assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Company about our Website users is among the assets transferred.

  • To third parties to market their products or services to you if you have not opted out of these disclosures. For more information, see Choices About How We Use and Disclose Your Information.

  • To fulfill the purpose for which you provide it.

  • For any other purpose disclosed by us when you provide the information.

  • With your consent.

We may also disclose your personal information:

  • To comply with any court order, law, or legal process, including to respond to any government or regulatory request.

  • To enforce or apply our Terms of Use and other agreements, including for billing and collection purposes.

  • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of the Company, our users, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.


We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

  • Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.

  • Disclosure of Your Information for Third-Party Advertising. If you do not want us to share your personal information with unaffiliated or non-agent third parties for promotional purposes, you can opt-out by sending us an email with your request to support@impala.digital. If you are a California resident, please see Your California Privacy Rights for more information regarding your opt-out options.

  • Promotional Offers from the Company. If you do not wish to have your email address/contact information used by the Company to promote our own or third parties' products or services, you can opt-out by sending us an email stating your request to support@impala.digital. If we have sent you a promotional email, you may ask to be omitted from future email distributions by clicking the unsubscribe button at the bottom of the email. This opt out does not apply to information provided to the Company as a result of a product purchase, warranty registration, product service experience or other transactions. If you are a California resident, please see Your California Privacy Rights for more information regarding your opt-out options.

  • Targeted Advertising. If you do not want us to use information that we collect or that you provide to us to deliver advertisements according to our advertisers' target-audience preferences, you can opt-out by sending us an email stating your request to support@impala.digital. If you are a California resident, please see Your California Privacy Rights for more information regarding your opt-out options.

We do not control third parties' collection or use of your information to serve interest-based advertising. However these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative ("NAI") on the NAI's website.

California residents may have additional personal information rights and choices. Please see Your California Privacy Rights for more information.


You can review and change your personal information by logging into the Website.

You may also send us an email at support@impala.digital to request access to, correct or delete any personal information that you have provided to us. We cannot delete your personal information except by also deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

If you delete your User Contributions from the Website, copies of your User Contributions may remain viewable in cached and archived pages, or might have been copied or stored by other Website users. Proper access and use of information provided on the Website, including User Contributions, is governed by our Terms of Use.

California residents may have additional personal information rights and choices. If you are a California resident, please see Your California Privacy Rights for more information.


These additional disclosures for California residents apply only to individuals who are California residents. Californian users of the Website have additional rights afforded to them under the California Consumer Privacy Act (“CCPA”).

7.1 Categories of Personal Information Collected by the Website and the Purposes for our Collection

For more details about the personal information that we have collected in the past year, please see Section 2 “Information We Collect About You and How We Collect It.” We collect the above information listed in Section 2 for the business purpose of giving you access to our services, including the Website and our applications. This information is a key part of how we carry out subscription services, account access, customer service, transactions, customer research and feedback programs, analytics, advertising and marketing services. For additional details on how we use the information, and who we share it with, please see Section 4 “Disclosure of Your Information” and Section 5 “Choices About How We Use And Disclose Your Information”.

impala does not generally sell information as the term “sell” is traditionally understood. However, to the extent “sale” under the CCPA is interpreted to include advertising technology activities, we will comply with applicable laws as to such activity. Please see section 7.3 below.

7.2 Making A Request in Relations to Your Personal Information

The CCPA gives California consumers various rights with respect to the personal information we collect, including the right to (subject to certain limitations):

  • Request to access the personal information we have about you;

  • Request a “portable” copy of your personal information that you have submitted to us; and

  • Request that we delete all of your personal information

California users may make a request by emailing us at support@impala.digital. We will authenticate your request using the email address associated with your account and if necessary, proof of residency.

7.3. Sale of Personal Information and Right to Opt-Out

impala does not sell personal information of its users as the term “sell” is traditionally understood. However, “sell” under the CCPA is broadly defined. It includes the sharing of personal information with third parties in exchange for something of value, even if no money changes hands. For example, sharing an advertising or device identifier to a third party may be considered a “sale” under the CCPA.

During the previous twelve months, we may have “sold” the following categories of personal information about users to online advertising services:

  • Identifiers

  • Internet or other electronic network activity information

  • Inferences

To the extent impala sells your personal information as the term “sell” is defined under the CCPA, you have the right to opt-out of the sale of your personal information by us to third parties at any time. You may submit a request to opt-out by clicking the “CA Residents: Do Not Sell My Personal Information” link in the footer of our Websites or emailing us at support@impala.digital. We will authenticate your request using the email address associated with your account and if necessary, proof of residency. To submit a request as an authorized agent on behalf of a user, please email us at support@impala.digital and provide (A) evidence that the agent is a business entity registered with the California Secretary of State to conduct business in California and (B) permission to submit the access or deletion request on the user’s behalf, signed by the user.

We do not have actual knowledge that we sell personal information of minors under 16 years of age.

7.4 Right to Nondiscrimination

You have the right not to receive discriminatory treatment by us for the exercise of any of your rights conferred by the CCPA.


All information you provide to us is stored on secured databases and servers hosted by our contractually obligated third party service providers. We and our service providers have implemented and maintain commercially reasonable technical and organizational security measures designed to ensure the security and confidentiality of information in our custody and control. However, we cannot guarantee that unauthorized third parties will never be able to defeat these measure to access such information for improper purposes.

Where we have given you (or where you have chosen) a password for access to our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. We cannot guarantee the security of your personal information transmitted to our Website. You acknowledge that there are risks inherent in internet connectivity that could result in the loss of your information, and that any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.


Our Website is not intended for children under 18 years of age. No one under age 18 may provide any personal information to or on the Website. We do not knowingly collect personal information from children under 18. If you are under 18, do not use or provide any information on this Website or through any of its features, register on the Website, use any of the interactive features of this Website, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 18, please contact us at support@impala.digital.


It is our policy to post any changes we make to our privacy policy on this page. If we make material changes to how we treat our users' personal information, we will notify you through a notice on the Website home page. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this privacy policy to check for any changes.


To ask questions or comment about this privacy policy and our privacy practices, contact us at:


If you need to access this policy in an alternative format due to having a disability, please contact us at the email addresses above.