EDUCATION AND PROMOTION ABOUT THE BABY-FRIENDLY HOSPITAL INITIATIVE AND REQUIREMENTS TO ACHIEVE BABY-FRIENDLY DESIGNATION IN THE UNITED STATES. ASSESSMENT OF CARE PROVIDED TO MOTHERS AND BABIES BY HOSPITALS AND BIRTH CENTERS IN ACCORDANCE WITH GUIDELINES ESTABLISHED BY THE WORLD HEALTH ORGANIZATION (WHO) AND UNITED NATIONS CHILDREN'S FUND (UNICEF) ADAPTED FOR USE IN THE UNITED STATES.