OVER THE LAST YEAR, THE FMA (DOING BUSINESS AS THE MEDIA & CONTENT MARKETING ASSOCIATION), CONTINUED TO HELP ITS MEMBERS ACHIEVE EXCELLENCE AND SUCCESS IN MEDIA & CONTENT MARKETING THROUGH EDUCATION AND NETWORKING OPPORTUNITIES. THE ORGANIZATION HELD A SERIES OF EDUCATIONAL EVENTS THAT BROUGHT INDUSTRY PUBLISHERS AND THOUGHT LEADERS TOGETHER, BOTH IN PERSON AND OVER ELECTRONIC DELIVERY CHANNELS. MCMA ALSO SUPPORTED INDUSTRY ADVOCACY EFFORTS THROUGH SUPPORT OF GROUPS INCLUDING THE US POSTAL SERVICE'S MAILER'S TECHNICAL ADVISORY COMMISSION.