TO PROMOTE, SUPPORT, ENCOURAGE, AND FOSTER ACTIVITIES, PROGRAMS, AND EVENTS CONSISTENT WITH AND REFLECTIVE OF THE WESTERN WAY OF LIFE. TO THAT END THE CORPORATION IS ESTABLISHED TO (1) PROMOTE AND ENHANCE TRADITIONAL WESTERN ACTIVITIES, INCLUDING RODEOS; (2) AID AND ASSIST COLLEGE STUDENTS HAVING AN INTEREST IN FARM, LIVESTOCK, AGRICULTURE AND WESTERN CULTURAL EVENTS THROUGH FINANCIAL SCHOLARSHIPS TO BE AWARDED ON A NON-DISCRIMINATORY BASIS; (3) AID AND ASSIST THE COMMUNITY BY SPONSORING AND SUPPORTING EVENTS AND ACTIVITIES DESIGNED TO FOSTER AN APPRECIATION FOR THE WESTERN WAY OF LIFE, PATRIOTISM, AND CITIZENSHIP; (4) ESTABLISH, AID, OR ASSIST OTHER ORGANIZATIONS OR CORPORATIONS IN THE ADVANCEMENT OF THE CHARITABLE PURPOSES OF THE CORPORATION.