BRISTOL BAY REGIONAL SEAFOOD DEVELOPMENT ASSOCIATION INCPub 78
Pub 78
Programs
Program 1 [2020]
MARKETING: TO CONDUCT MARKETING AND PROMOTION. FROM 1/1/20 TO 12/31/20, BBRSDA SUPPORTED PROJECTS THAT PROMOTED CONSUMER AWARENESS OF BRISTOL BAY SOCKEYE SALMON IN THE MARKETPLACE AND SUPPORTED BRANDED MARKETING EFFORTS. DATA DEMONSTRATING THESE EFFORTS ARE:- THE BOARD FUNDED 11 MARKETING PROJECTS IN 2020 TO THE AMOUNT OF $1,026,069. THESE PROJECTS SUPPORTED: --CREATIVE, PR, AGENCY CONTRACT (RISING TIDE COMMUNICATIONS) --PRODUCTION OF MARKETING ASSETS --FUNDING FOR RETAIL PROMOTIONS --RETAIL CONSULTANT CONTRACT (MARK JONES) --UW LIFE CYCLE ASSESSMENT --AFDF SYMPHONY OF SEAFOODS --FOODSERVICE CONSULTING (THE FOCUS GROUP) --BBFA EX-VESSEL PRICE --BARTON SEAVER CHEF VIDEOS --FACEBOOK DM ADS --SOCKEYE STORIES (PRINT ADS)- EXECUTED MARKETING PARTNERSHIPS WITH 13 CONTRACTED RETAIL PROMOTIONS AND 8 NON-CONTRACTED PROMOTIONS, IN A TOTAL OF 14 STORE CHAINS.- ORGANIZED AND FACILITATED IN-STORE BBSS PROMOTIONS AT 807 RETAIL LOCATIONS FOR FRESH PROMOTIONS AND 1, 425 STORES FOR REFRESH PROMOTIONS. PROMOTIONS INCLUDED: RETAIL TRAINING WITH X RETAIL PARTNERS; DISTRIBUTION OF BBSS BRANDED ASSETS INCLUDING: RECIPE CARDS, POSTERS, APRONS, CASE CLINGS, ICE SPEARS, INFORMATIONAL CARDS, AND BRANDED APRONS; DEVELOPMENT OF CO-BRANDED PR ASSETS; AND SOCIAL MEDIA SUPPORT.- ATTENDED 2 TRADE SHOWS: VIRTUAL SENA & VIRTUAL PME- ATTENDED ASMI'S VIRTUAL ANNUAL ALL-HANDS (INDUSTRY) MEETING- SPONSORED/PARTICIPATED IN 2 MARKETING EVENTS: SEAFOOD 101 & NORTHWEST FISHERIES ASSOCIATION- BECAME MEMBERS OF PROFESSIONAL ASSOCIATIONS: FOOD MARKETING INSTITUTION, NATIONAL FISHERIES INSTITUTE, NORTHWEST FISHERIES ASSOCIATION- ADDED DIGITAL ASSETS TO ONLINE MEDIA LIBRARY- SUPPORTED A CONSUMER FACING WEBSITE, INCLUDING A SALMON COOKING GUIDE, AS WELL AS A BBSS FACEBOOK AND INSTAGRAM PAGES- CREATION OF NEW VIDEO AND PHOTOGRAPHY ASSETS HIGHLIGHTING THE FISHERY AND PRODUCT ATTRIBUTES OF BRISTOL BAY SOCKEYE SALMON. - THE MARKETING COMMITTEE MET 9 TIMES IN SUPPORT OF THE MARKETING PROGRAM.- FULFILLED 30+ ORDERS FROM DIRECT MARKETERS FOR BB SALMON RECIPE CARDS, STICKERS, STATIC CLINGS, AND ICE PACKS.GeographiesNot indicatedDatesJan 1, 2020 – Dec 31, 2020Source990No causes providedNo populations provided–$1.2MProgram 2 [2020]
SUSTAINABILITY: TO HELP ENSURE THE BIOLOGICAL SUSTAINABILITY OF THE BRISTOL BAY SALMON FISHERY, BBRSDA UNDERTOOK THE FOLLOWING SUSTAINABILITY EFFORTS FROM 1/1/20 TO 12/31/20:- BBRSDA MEMBERS AND ITS BOARD CONSIDERS THE PROPOSED PEBBLE MINE AN EXISTENTIAL THREAT TO THE BRISTOL BAY SALMON FISHERY. THE ORGANIZATION FUNDED SEVERAL EFFORTS PERTAINING TO THE PEBBLE MINE FOCUSED ON EXPANDING INFORMATION ABOUT POTENTIAL PROJECT IMPACTS AND SEEKING MAXIMUM ENVIRONMENTAL PROTECTIONS FOR SALMON HABITAT IN BRISTOL BAY, INCLUDING: --ANALYSIS OF SEISMIC HAZARDS IN THE AREA OF THE PROPOSED PEBBLE MINE, --PROMOTION OF A DOCUMENTARY FILM (THE WILD) WHICH EXAMINES WHAT COULD BE LOST IF THE MINE IS BUILT, --PRODUCTION SUPPORT OF A FORTHCOMING DOCUMENTARY FILM INVOLVING THE PEBBLE MINE, --TV ADS EDUCATING ALASKA RESIDENTS ABOUT THE DANGERS OF THE PROPOSED MINE, --LEGAL REPRESENTATION A LAWSUIT CHALLENGING THE ENVIRONMENTAL PROTECTION AGENCY'S WITHDRAWAL OF ITS PROPOSED DETERMINATION TO PROVIDE SAFEGUARDS FOR BRISTOL BAY SALMON HABITAT, --LEGAL RESEARCH AND CONSULTING INVOLVING THE PROPOSED MINE PROJECT, --STAKEHOLDER OUTREACH AND COMMUNICATION SUPPORT, AND --FUNDING FOR CONSERVATION EASEMENTS IN THE LAKE ILIAMNA REGION. - THE BOARD COMMITTED $150,000 TO THE BRISTOL BAY FISHING COLLABORATIVE, A GROUP THAT ASSISTS THE ALASKA DEPT OF FISH & GAME TO CONDUCT SALMON ASSESSMENT PROJECTS AND OTHER SCIENTIFIC RESEARCH IN BRISTOL BAY. FISHERY MANAGEMENT WAS ALSO SUPPORTED BY PROVIDING $115,000 FOR EXPANDED OPERATIONS IN THE PORT MOLLER TEST FISHERY. THESE PROJECTS RESULTED IN BETTER INFORMATION ABOUT THE SALMON RUN TIMING AND DESTINATION, AS WELL AS PROVIDING SUPPORT FOR FISHERY MANAGEMENT AND RESOURCE SUSTAINABILITY. - THE BOARD ALSO APPROVED FUNDING OF $59,300 FOR A RESEARCH PROJECT WHICH APPLIED MACHINE LEARNING AND ARTIFICIAL INTELLIGENCE APPLICATIONS TO RUN FORECASTING MODELS OF BRISTOL BAY SOCKEYE SALMON.- BOARD APPROVED FUNDING IN THE AMOUNT OF $1,536,277 FOR THE SUSTAINABILITY PROGRAM IN 2020. - THE SUSTAINABILITY COMMITTEE MET 3 TIMES IN SUPPORT OF THE SUSTAINABILITY PROGRAM.GeographiesNot indicatedDatesJan 1, 2020 – Dec 31, 2020Source990No causes providedNo populations provided–$1.1MProgram 3 [2020]
OUTREACH & ORGANIZATION: TO FOSTER INVOLVEMENT WITH OUR MEMBERS, MAINTAIN ORGANIZATIONAL STRUCTURE, IMPROVE FISHERY SAFETY, AND SUPPORT OTHER PROGRAMS; THE BBRSDA UNDERTOOK THE FOLLOWING EFFORTS FROM 1/1/20 TO 12/31/20: - WITH THE ONSET OF THE COVID-19 PANDEMIC, BBRSDA'S OUTREACH EFFORTS WERE EXTENSIVE AND INCLUDED: --ASSEMBLED A COVID-19 FLEET TEAM AND PARTICIPATED IN NUMEROUS MEETINGS WITH STATE AND LOCAL OFFICIALS TO DISCUSS THE WORKABILITY OF SAFETY PROTOCOLS FOR THE 2020 SEASON. --CREATED A COVID-19 HANDBOOK FOR THE FLEET TO HELP KEEP INDUSTRY PARTICIPANTS AND LOCAL RESIDENTS INFORMED ABOUT COVID-19 PROTOCOLS AND PROMOTE SAFETY DURING THE PANDEMIC. --FINANCIALLY SUPPORTED AN EFFORT TO BRING AN EXTRA ER DOCTOR TO THE CAMAI CLINIC IN NAKNEK, ALASKA, DURING THE SEASON. ALSO SECURED A DISCOUNT FOR MEDEVAC INSURANCE FOR MEMBERS. --DUE TO THE COVID-19 PANDEMIC, WE HELD SEVERAL VIRTUAL MEETINGS FOR MEMBERS AND HOSTED A VIRTUAL BOOTH AT THE 2020 PACIFIC MARINE EXPO (WHICH WAS ALSO HELD VIRTUALLY). --PROVIDED COMPREHENSIVE INFORMATION FOR MEMBERS ABOUT COVID-19 AID PROGRAMS VIA OUR WEBSITE AND E-NEWSLETTER. - EXECUTED AN ELECTION FOR TWO OPEN BOARD SEATS. - OPENED AN ONLINE STORE TO SELL BRISTOL BAY SOCKEYE SALMON TO MEMBERS AND OTHERS AT (OR ROUGHLY AT) COST, IN AN EFFORT TO EXPAND THE PRESENCE OF OUR BRAND. - SPONSORED THE "BRISTOL BAY FISHERIES REPORT" ON THE LOCAL RADIO STATION IN DILLINGHAM (KDLG), AS WELL AS PSA'S ANNOUNCING BARGE TRAFFIC TO ENHANCE FISHERMEN SAFETY. - HELD A PHOTO CONTEST FOR BRISTOL BAY FISHERMEN TO SUPPORT MARKETING EFFORTS AND GATHER MARKETING CONTENT. - PUBLISHED MARKET INFORMATION TO THE BBRSDA WEBSITE FOR MEMBERS. - PUBLISHED 10 ELECTRONIC NEWSLETTERS AND DISTRIBUTED TO MEMBERS. - SURVEYED MEMBERSHIP ABOUT WHAT WERE THE BIGGEST PRIORITIES FOR THE FLEET. - THE PUBLIC RELATIONS & OUTREACH COMMITTEE MET 7 TIMES IN SUPPORT OF THE PR & OUTREACH PROGRAM. - BOARD APPROVED FUNDING FOR $791,241 FOR ORGANIZATION AND ADMINISTRATION IN 2020.GeographiesNot indicatedDatesJan 1, 2020 – Dec 31, 2020Source990No causes providedNo populations provided–$263.8K
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