THE ORGANIZATION IS A CITIZENS-BASED GROUP COMMITTED TO THE SUSTAINED REDEVELOPMENT OF THE CITY OF ROCK HILL'S DOWNTOWN AREA. THE PRIMARY PURPOSES OF THE ORGANIZATION ARE: PROMOTE DOWNTOWN THROUGH MARKETING, PROMOTIONS AND SPECIAL EVENTS; PROMOTE COMMUNICATION AND COOPERATION BETWEEN PARTIES HAVING AN INTEREST IN DOWNTOWN; FOSTER A SENSE OF COMMUNITY INTEREST IN DOWNTOWN; PROVIDE A FORUM WHERE PEOPLE CAN BRING SPECIFIC CONCERNS FOR DISCUSSION, RECEIVE RELIABLE INFORMATION, AND SUPPORT FOR LEGITIMATE CAUSES; FURNISH A CONNECTING LINK BETWEEN THE DOWNTOWN MASTER PLAN AND LOCAL GOVERNMENT, BUSINESSES, CITIZENS AND NON-PROFIT GROUPS WHO HAVE A STAKE IN THE SUCCESS OF THE AREA; IMPLEMENT THE GOALS AND STRATEGIES OUTLINED IN THE DOWNTOWN MASTER PLAN.