Programs

  • Borrego Springs Tourism Marketing

    Destination Marketing - maintain BorregoExperience.com interactive website and social media marketing platforms to inspire tourists to visit the Community of Borrego Springs and Anza-Borrego Desert State Park where their spending will enhance economic benefits for businesses, residents and the Park. Tourism is the most important employer in our village of appx. 3,000 residents. Our locally 3 resort facilities, 8 lodging establishments, 10 locally owned restaurants, 12 retail and other local small businesses all benefit from our co-operative marketing program. Tourism is Borrego Springs's most important economic driver with the community and the Park, welcoming, on average, between 500,000 to 1,000,000 million visitors annually, that accounts for over $40 to $70 million in annual revenue to the region.
    Geographies
    Not indicated
    Dates
    Jan 1, 2022 – Dec 31, 2022
    Source
    990
    No causes provided
    No populations provided
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  • Visitor Experience Management

    Destination Management - create and implement a comprehensive Visitor Experience Plan led by the Acorn Group of Tunstin, CA. In 2014 Acorn produced an Interpretive Master Plan for Anza-Borrego Desert State Park, whose 650,000 acres engulfs our community and where recreation and related tourism activities and services (hospitality, lodging, guiding, outfitting, retail) are the main economic driver and leading employer sector of our unincorporated community of some 3,000 permanent residents. BVA organized a local stakeholder working group of key community representatives from the public, civil society and private sectors to analyze visitor behavior, survey visitors and develop interpretive, signage, way finding, communication and services strategies designed to enhance visitor satisfaction, increase revenues from tourism activities and to drive economic development and provide needed jobs for our State of California designated Severely Disadvantaged Community. Supported a group of local citizens organizing workshops, leadership group meetings, education, outreach and legal counsel to inform and educate our community and county and State residents on the potential problems, and impacts and threats to our tourism economy by State of CA placing of 3 to 5 convicted Sexually Violent Predators in our isolated community of 3,000 residents
    Geographies
    Not indicated
    Dates
    Jan 1, 2022 – Dec 31, 2022
    Source
    990
    No causes provided
    No populations provided
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  • High School Outdoor Education Program

    Education and Workforce Development - since 2019 the BVA has partnered with the National Association for Interpretation (NAI) to implement a for credit course elective for public school juniors and seniors at Borrego Springs High School (BSHS). In 2022 19 students successfully competed the course and received two professional level accreditations from NAI as Interpretive Hosts and Guides. Students also receive a high quality pair of hiking shoes for them to keep, training on using topographical maps and orienteering. They are taken on guided hikes in the Park led by State Park interpreters. One of the goals of the course is to make being active in the outdoors part of their life long lifestyle. In addition to interpretive and guiding skills students are also certified in Emergency First Aid / CPR. H.S. Juniors who complete the course are eligible to take part in a BSHS Internship program in co-operation with Anza-Borrego Desert State Park. the internships expose the students to all aspects of State Park operations and qualify them to apply for employment in the Park. in addition they are visited by, and take field trips to private sector hospitality related businesses to learn about employment opportunities and careers in the the tourism sector. 14 High School students competed the program in 2022. In 2022 7 adult learners completed the NAI-Certified Interpretive Host program. All 7 certified hosts are employed in the private or NGO sectors in our community
    Geographies
    Not indicated
    Dates
    Jan 1, 2022 – Dec 31, 2022
    Source
    990
    No causes provided
    No populations provided
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