HOMEGRID FORUM IS A GLOBAL, NON-PROFIT TRADE GROUP PROMOTING THE INTERNATIONAL TELECOMMUNICATION UNION'S G.HN STANDARDIZATION EFFORTS FOR NEXT-GENERATION HOME NETWORKING. HOMEGRID PROMOTES ADOPTION OF G.HN THROUGH TECHNICAL AND MARKETING EFFORTS, ADDRESSES CERTIFICATION AND INTEROPERABILITY OF G.HN-COMPLIANT PRODUCTS, AND COOPERATES WITH COMPLEMENTARY INDUSTRY ALLIANCES. BY DEVELOPING A WORLDWIDE STANDARD USING A UNIFIED MAC/PHY FOR COAXIAL, PHONE LINE AND POWERLINE NETWORKING, IT G.HN ENABLES OPERATORS TO DEPLOY HOME NETWORKS MOST COST-EFFECTIVELY; ENABLES CONSUMER ELECTRONICS MANUFACTURERS TO DEVELOP COST-EFFECTIVE CONNECTED HOME EQUIPMENT FOR THE WORLDWIDE MARKET; AND PROVIDES CONSUMERS A RANGE OF INTEROPERABLE PRODUCTS.