Catch Together and Spiny Lobsterfest programs were tested to determine the feasability of centralized systems that could connect fishermen to markets not currently utilizing their catch. Weekly delivery strategies and dockside markets were promoted directly to the public via social media engagement along with traditional TV and radio contacts and promotions. Administrative bottlenecks were identified and new or alternate procedures were developed and tested. Ongoing evaluations of what worked or did not work help improve outcomes or planning for future events.