Programs

  • Program 1 [2021]

    Increase the percentage of tourism to the City of Carlsbad
    Geographies
    Not indicated
    Dates
    Jul 1, 2020 – Jun 30, 2021
    Source
    990
    No causes provided
    No populations provided
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  • Tourism Promotion and Economic Development

    GENERATED EARNED MEDIA PLACEMENTS TOTALING 625 MILLION IMPRESSIONS. SUPPORTED 90 CONFERENCE GROUPS BOOKING CARLSBAD WITH GROUP INCENTIVE PROGRAM, GENERATING OVER 56,000 GROUP ROOM NIGHTS AND $18.6 MILLION IN GROUP ROOM REVENUE. EXECUTED TWO MAJOR NEED PERIOD ADVERTISING CAMPAIGNS, WHICH GENERATED 187,000 INCREMENTAL ROOM NIGHTS AND $155 MILLION IN INCREMENTAL TOURISM REVENUE. TOURISM IN CARLSBAD GENERATED $33 MILLION OF TRANSIENT OCCUPANCY TAX REVENUES INTO THE CITY OF CARLSBAD'S GENERAL FUND IN FISCAL YEAR 2024. ESTABLISHED ORGANIZATION'S VALUES, EARNED GREEN BUSINESS CERTIFICATION AND RECOGNIZED IN CARLSBAD CHAMBER OF COMMERCE'S CBAD AWARDS FOR BEST PLACE TO WORK (SMALL BUSINESS).
    Geographies
    Not indicated
    Dates
    Jul 1, 2023 – Jun 30, 2024
    Source
    990
    No causes provided
    No populations provided
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  • Program 1 [2025]

    GENERATED EARNED MEDIA PLACEMENTS TOTALING 937 MILLION IMPRESSIONS. SUPPORTED 52 CONFERENCE GROUPS BOOKING CARLSBAD WITH GROUP INCENTIVE PROGRAM, GENERATING OVER 35,000 NEED PERIOD GROUP ROOM NIGHTS AND $11 MILLION IN NEED PERIOD ROOM REVENUE. EXECUTED TWO MAJOR NEED PERIOD ADVERTISING CAMPAIGNS, WHICH GENERATED 352,000 INCREMENTAL ROOM NIGHTS AND $212 MILLION IN INCREMENTAL TOURISM REVENUE. TOURISM IN CARLSBAD GENERATED $35.5 MILLION OF TRANSIENT OCCUPANCY TAX REVENUES INTO THE CITY OF CARLSBAD'S GENERAL FUND. ADOPTED NEW 3-YEAR STRATEGIC PLAN AND EARNED CERTIFIED AUTISM CENTER DESIGNATION FROM THE INTERNATIONAL BOARD OF CREDENTIALING AND CONTINUING EDUCATION STANDARDS.
    Geographies
    Not indicated
    Dates
    Jul 1, 2024 – Jun 30, 2025
    Source
    990
    No causes provided
    No populations provided
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