Programs

  • Program 1 [2020]

    THE INTEGRATED SALES AND MARKETING PLAN INCLUDES DETAILED INITIATIVES, ALL ALIGNED TO PROMOTE THE CONVENTION CENTER SPECIFICALLY AND DESTINATION MINNEAPOLIS OVERALL AND TO PROMOTE THE MINNEAPOLIS CONVENTION CENTER AS A VENUE FOR TRADE SHOWS AND CONVENTIONS AND TO MARKET MINNEAPOLIS AS A CONVENTION SITE AND DESIRABLE TOURIST DESTINATION. DUE TO THE IMPACT OF THE COVID-19 PANDEMIC, THE HOSPITALITY INDUSTRY, INCLUDING MEET MINNEAPOLIS, EXPERIENCED A SIGNIFICANT DECLINE THE NUMBER OF EVENTS AT THE CONVENTION CENTER. MANY OF THE CANCELLED EVENTS HAVE BEEN RE-BOOKED FOR FUTURE YEARS. INDUSTRY RECOVERY IS ESTIMATED TO LAST SEVERAL YEARS. DESPITE THESE CHALLENGES, MEET MINNEAPOLIS WAS ABLE TO END THE 2020 FISCAL YEAR WITH AN INCREASE IN NET ASSETS WHICH WILL BE DEPLOYED TO ASSIST IN THE RECOVERY.
    Geographies
    Not indicated
    Dates
    Jan 1, 2020 – Dec 31, 2020
    Source
    990
    No causes provided
    No populations provided
    –
    $7.3M

  • Minneapolis Convention Promotion

    THE INTEGRATED SALES AND MARKETING PLAN INCLUDES DETAILED INITIATIVES, ALL DESIGNED TO PROMOTE THE MINNEAPOLIS CONVENTION CENTER AND THE CITY OF MINNEAPOLIS OVERALL. THE MINNEAPOLIS CONVENTION CENTER IS PROMOTED AS A VENUE FOR TRADE SHOWS AND CONVENTIONS AND THE CITY OF MINNEAPOLIS IS MARKETED AS BOTH A CONVENTION SITE AS WELL AS A DESIRABLE TOURIST DESTINATION. IN 2023, 579,503 ROOM NIGHTS WERE BOOKED IN THE CITY, $18.5 MILLION IN REVENUE WAS GENERATED FOR THE CONVENTION CENTER INCLUDING 181 EVENTS BRINGING IN 653,361 ATTENDEES, 2.74 BILLION MEDIA IMPRESSIONS WERE ACHIEVED, MEET MINNEAPOLIS'S WORK INFLUENCED 1,200 MEDIA STORIES, AND 49.4 MILLION SOCIAL MEDIA IMPRESSIONS WERE GENERATED. SPORTING EVENTS MEET MINNEAPOLIS PROCURED AND/OR EXECUTED IN 2023 INCLUDED THE USA VOLLEYBALL GIRLS JUNIOR NATIONAL CHAMPIONSHIP, HELD AT THE MINNEAPOLIS CONVENTION CENTER, WITH ATTENDANCE AT 48,000. CONNECT MARKETPLACE WAS ALSO HELD AT THE MINNEAPOLIS CONVENTION CENTER, IN AUGUST 2023, WHICH INCLUDED 2,500 ATTENDEES, OF WHICH 900 WERE MEETING AND EVENT PLANNERS. THE EVENT SECURED 40 REQUEST FOR PROPOSALS FOR FUTURE EVENTS.
    Geographies
    Not indicated
    Dates
    Jan 1, 2023 – Dec 31, 2023
    Source
    990
    No causes provided
    No populations provided
    –
    $13.4M