Programs

  • Community Maintenance and Security Program

    PUBLIC RIGHTS OF WAY (PROW)Maintenance and Landscaping - Continue the Maintenance and Landscaping Program - Service street treesCapital Improvements - Faade Improvements Continue to assist and facilitate faade improvement projects on the commercial corridor - Leveraging City Resources Seek ways for existing efforts (Laurel Design Guidelines, Litter Studies, Business Attraction Studies, etc.) to be implemented and supported by the City in zoning and business attraction efforts - Continue to share Design Guidelines with prospective and existing business and property ownersSecurity - Maintain 5 day-per-week Security services - Continue to expand license plate recognition capable camera installations - Work with property owners and merchants to enhance existing security camera coverage in high-crime areas
    Geographies
    Not indicated
    Dates
    Jan 1, 2023 – Dec 31, 2023
    Source
    990
    No causes provided
    No populations provided
    –
    $158.1K

  • Laurel District Marketing and Events Program

    DISTRICT IDENTITY (DISI) Digital Marketing and New Website - Continue Online Engagement Maintain 2 Facebook accounts, and Instagram, updating daily with photos, features, and discussions. Enlist more merchants to utilize the Laurel District Association page as a direct-marketing tool - Connected Facebook and Instagram marketing to business support strategies promoting individual business and products and services found in Laurel through social media channels - Partner with Oaklandside for a comprehensive and targeted digital marketing campaign - Enhance Business Opportunities listings on our website - Launch public facing electronic newsletterPrint Advertising - Further targeted advertising plan to pull in shoppers and diners Business Directories and Business Promotions - Continue to strengthen the district brand through the marketing and advertising integration of The Laurel Oaklands Neighborhood campaign - Continue distribution of Laurel business directories/maps and marketing of district businesses locally and throughout greater Oakland - Initiated a district marketing campaign for business promotion to offset the negative impacts of COVID-19 and business activity restrictions, highlight businesses, The Laurel Oaklands Neighborhood, and the assets of the District - Expand social media and local digital news outreach to highlight district businesses Street Banners - Contract a banner company to upgrade brackets and restock aging banner inventory - Maintain rotation of two seasonal banner sets Public Events - Re-establish, post-COVID, the annual Laurel StreetFair, Halloween Trick-or-Treating, Lunar New Year Lion Dance Parade, - Showcase Laurel businesses at the Laurel Street Fair World Music Festival - Launched Live in the Laurel, a monthly live music series hosted by various businessesLaurel Block Captains - Expand and Support the active participation of Laurel business owners to improve the safety and cleanliness of the commercial district.
    Geographies
    Not indicated
    Dates
    Jan 1, 2023 – Dec 31, 2023
    Source
    990
    No causes provided
    No populations provided
    –
    $143.3K

  • Community Engagement and Merchant Support

    Community Oversight, Development and Support Merchant Trainings and Communications - Conduct monthly meetings consisting of news updates, event scheduling and planning, security discussion, and marketing channels - Expand use of Laurel Merchant Discussion Facebook group Community Engagement - Continue to Present Online and Neighborhood Surveys - Coordinating Volunteers and staff for Business Attraction - Continue relationships and projects with Mills College Public Policy Department and Laurel Village Association
    Geographies
    Not indicated
    Dates
    Jan 1, 2023 – Dec 31, 2023
    Source
    990
    No causes provided
    No populations provided
    –
    $92.6K