ELEVENTS, INC. D/B/A FRIENDS OF DOWNTOWN EXISTS TO IDENTIFY, PRESERVE, AND ENHANCE THE KEY FACTORS THAT CONTRIBUTE TO THE AUTHENTIC SMALL TOWN URBAN CHARACTER OF HISTORIC DOWNTOWN HENDERSONVILLE, NORTH CAROLINA. ORGANIZATIONAL PROJECTS ARE IDENTIFIED, ASSESSED, AND PRIORITIZED BASED ON THEIR CONTRIBUTION TO AND POTENTIAL TO ENHANCE AND SUPPORT A VIBRANT ENTREPRENEURIAL ENVIRONMENT AND THE LIVABILITY OF DOWNTOWN. THE ORGANIZATION ACTIVELY PURSUES PROJECT IMPLEMENTATION, WHETHER BY INFRASTRUCTURE IMPROVEMENTS, SPECIAL EVENTS, ECONOMIC INCENTIVES, OR PLANNING INITIATIVES, UTILIZING THE MAIN STREET FOUR-POINT APPROACH, IN CONCERT WITH THE CITY OF HENDERSONVILLE, DOWNTOWN STAKEHOLDERS, AND THE LARGER COMMUNITY.