The organization advocates for animal rights and the vegan lifestyle, through its National Animal Rights Day (NARD) events and other projects that: 1. Promote the idea that animals have, and should have, the same basic rights that humans have, by the mere fact of being born as living beings on the same planet.2. Expose the devastating ways in which the human race treats all other animal species in service of its egocentric needs, and the immense cruelty and injustice ingrained in all human operations that involve animals, from factory farms to labs to zoos and everything in between.3. Help people realize that the only way to live a decent life - as a human, and humane being - is to leave animals off their plate, and off their clothing, products, and entertainment, for good.