TRACE MEDIA INC
AI Summary
TRACE MEDIA INC is a nonprofit organization focused on communication media, particularly in the realm of gun violence reporting. In 2024, the organization published over 400 investigations and articles, reaching nearly 10 million people through its website and various news outlets, while holding officials in cities like Chicago and Philadelphia accountable for their responses to gun violence. With an operating budget of $5.2 million and total revenue of $6.3 million, TRACE MEDIA INC does not rely on a single funder for 50% or more of its revenue. For more information, visit www.thetrace.org.
Mission Statement
IN 2024, THE TRACE'S PROGRAM ACCOMPLISHMENTS INCLUDED PUBLISHING MORE THAN 400 INVESTIGATIONS, NEWS ARTICLES, AND NEWSLETTER BRIEFINGS, INFORMING AN AUDIENCE OF NEARLY 10 MILLION PEOPLE VIA THETRACE.ORG, THIRD-PARTY PLATFORMS, AND REPUBLICATION OF OUR JOURNALISM BY OTHER NEWS OUTLETS. WHILE ENGAGING THE PERSPECTIVES OF SHOOTING VICTIMS, SURVIVORS, GUN OWNERS, SCHOLARS, AND POLICYMAKERS, THE TRACE REPORTED ON OVERLOOKED DIMENSIONS OF GUN VIOLENCE, INCLUDING THE RISE OF GUN HOMICIDES AND ASSAULTS IN SMALL CITIES AND RURAL COMMUNITIES; OUR COVERAGE ALSO IMPROVED UNDERSTANDING OF LIFE-SAVING INTERVENTIONS THAT HAVE BIPARTISAN SUPPORT. OTHER FOCUSES OF OUR COVERAGE IN 2024 WERE THE MOUNTING LEGAL CHALLENGES TO FIREARM LAWS AND SOURCES OF CRIME WEAPONS. THROUGH THE TRACE'S LOCAL REPORTING INITIATIVE, WE HELD OFFICIALS IN CHICAGO AND PHILADELPHIA ACCOUNTABLE FOR THEIR RESPONSES TO GUN VIOLENCE.
Cause Areas
1
Communication media
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Charity Verification Snapshot
IRS EO Business Master File Status
Listed as tax-exempt
IRS Pub 78 Status
Eligible for tax-deductible gifts
IRS Revocation Status
Not in Automatic Revocation of Exemption List
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Frequently Asked Questions
What is TRACE MEDIA INC’s budget?
In 2024, TRACE MEDIA INC reported an annual operating budget of around $5.2 million. More detailed financial information is available to registered users.
What causes does TRACE MEDIA INC support?
TRACE MEDIA INC supports work in Communication media.
Where does TRACE MEDIA INC operate?
TRACE MEDIA INC is headquartered in Brooklyn, NY.
Who funded TRACE MEDIA INC recently?
In 2025, TRACE MEDIA INC received grants from THE MANAAKI FOUNDATION, THE ABER D UNGER FOUNDATION INC, and AMERICAN ONLINE GIVING FOUNDATION INC. More information on this organization’s funders is available to registered users.
What is the largest grant TRACE MEDIA INC received in 2024?
The largest grant to TRACE MEDIA INC in 2024 exceeds $2 million.