LAKE JUNALUSKA ASSEMBLY INC
Programs
Program 1 [2020]
PROVIDING SANCTUARY IN THE MIDST OF A GLOBAL PANDEMICLAKE JUNALUSKA IS A PLACE OF CHRISTIAN HOSPITALITY WHERE LIVES ARE TRANSFORMED THROUGH RENEWAL OF SOUL, MIND AND BODY. EVEN IN THE MIDST OF THE COVID-19 PANDEMIC AND SUBSEQUENT ECONOMIC IMPACT FOR ORGANIZATIONS LIKE LAKE JUNALUSKA, WE REMAINED OPEN AND WELCOMED THOUSANDS OF INDIVIDUALS, FAMILIES AND SMALL GROUPS SEEKING A SAFE HAVEN DURING THESE DIFFICULT TIMES. WE NEVER STOPPED FOCUSING ON OUR MISSION. COMMITMENT TO TRANSFORMATION SINCE GENEROUS CHARITABLE GIVING PROVIDES OPPORTUNITIES FOR LAKE JUNALUSKA TO REINVEST INTO ITS FACILITIES AND GROUNDS, GREAT STRIDES HAVE BEEN MADE TOWARD IMPROVING OUR INFRASTRUCTURE THAT WILL ENABLE THE CONFERENCE CENTER TO CONTINUE TO MEET THE NEEDS OF ALL GUESTS. IMPACT OF THE PANDEMIC 1. $4.5 MILLION LOSS OF REVENUE2. SIGNIFICANT CHANGES IN WORSHIP, CONCERTS, CONFERENCES, ETC.3. ADAPTING MINISTRY: MORE FAMILIES VISITED THANKS TO MARKETING EFFORTS.4. RECOVERY IS UNDERWAY, AND WE EXPECT TO BEAT PROJECTIONS.5. FOCUSED ON THE FUTURE: PEOPLE WILL NEED LAKE JUNALUSKA AFTER THE PANDEMIC.6. THE CONFERENCE CENTER IS AT 50% OR LESS OF USUAL STAFF; MANY ARE NOW CONSIDERED GENERALISTS TO STEP IN WHERE NEEDED.7. USING THE GOALS AND ASPIRATIONS DOCUMENT TO GUIDE US AS WE MOVE FORWARDPROJECTIONS ON THE IMMEDIATE AND LONG-TERM EFFECTS OF THE PANDEMIC INDICATED A SLOW RECOVERY FOR THE TRAVEL INDUSTRY, ESPECIALLY FOR ORGANIZATIONS RELYING HEAVILY ON GROUP GATHERINGS AND EVENTS. THIS WAS THE CASE AT LAKE JUNALUSKA.DUE TO SIGNIFICANT COST CONTROLS, CHARITABLE GIVING, FORGIVABLE FEDERAL LOANS AND EXCELLENT WORK BY THE LAKE JUNALUSKA STAFF TO ADAPT HOW WE HOST GUESTS, WE WERE ABLE TO FINISH 2020 WITH A LOSS OF $94,000, WHICH IS AMAZING FOR AN ORGANIZATION THAT LOST MORE THAN $4 MILLION IN REVENUE DUE TO CANCELLATIONS. THANKFULLY, WE HAVE BEEN ABLE TO MINIMIZE DEBT AND MAINTAIN A STRONG FOOTHOLD AS WE PLAN FOR THE FUTURE. AMBITIOUS ASPIRATIONS IN MARCH 2020, THE BOARD OF TRUSTEES ADOPTED A STRATEGIC VISION BASED ON TWO YEARS' WORTH OF INPUT FROM COMMUNITY MEMBERS AND STAKEHOLDERS IN THE MINISTRY OF LAKE JUNALUSKA. IT INCLUDES THE FOLLOWING FIVE AMBITIOUS ASPIRATIONS FOR THE FUTURE OF LAKE JUNALUSKA: ASPIRATION 1: TO PRESERVE AND ENHANCE THE LAKE AND GROUNDS SO THAT MORE PEOPLE WILL RECOGNIZE THE NATURAL BEAUTY OF GOD'S CREATION. ASPIRATION 2: TO BE A CONFERENCE CENTER THAT RIVALS HOSPITALITY INDUSTRY LEADERS BY EXCEEDING GUESTS' EXPECTATIONS THROUGH EXCELLENCE IN STAFF AND FACILITIES. ASPIRATION 3: TO BE THE PLACE THAT CONNECTS MORE YOUTH TO CHRIST THROUGH MEANINGFUL MINISTRY, RECREATION AND EDUCATION PROGRAMS. ASPIRATION 4: TO IDENTIFY, UPHOLD AND STRENGTHEN THE LAKE JUNALUSKA TRADITION OF IMPLEMENTING INNOVATIVE, SHARED EXPERIENCESFOR BOTH INDIVIDUALS AND FAMILIESTHAT CELEBRATE FAITH, RECREATION, THE ARTS AND EDUCATION. ASPIRATION 5: TO BE AN INVOLVED, INCLUSIVE COMMUNITY THAT PROVIDES THE HIGHEST QUALITY OF LIFE FOR OUR RESIDENTS AND GUESTS.GeographiesNot indicatedDatesJan 1, 2020 – Dec 31, 2020Source990No causes providedNo populations provided–$8.5MLake Junaluska Community Support Initiatives
A Place of Sanctuary In 2024, Lake Junaluska Assembly continued to live into its mission to be a place of Christian hospitality where lives are transformed through the renewal of soul, mind and body. Throughout the year, guests from throughout the country visited Lake Junaluska, and numerous essential improvement projects were undertaken, including the renovation of the York Dining Commons and the opening of the new Warren Center and Musgrave Event Lawn. Community infrastructure saw significant improvements, including the repaving of a section of the Francis Asbury Trail, the completion of a comprehensive water distribution system study, the installation of telemetry at the Susie Knob reservoir, and paving along portions of North Lakeshore Drive. Hurricane Helene In September 2024, Hurricane Helene cut a devastating path through Western North Carolina, leaving behind widespread destruction. Despite the challenges, we remained committed to our mission by supporting emergency and recovery workers. The York Dining Commons was transformed into the regional incident command center, and immediately after the storm, we opened our facilities to more than 400 emergency and relief personnel. Unfortunately, the storm caused over $1 million in damage to some of our most cherished spaces. The entire lower level of the Harrell Center was submerged in more than a foot of water, Stuart Auditorium suffered water damage, and the Rose Walk experienced three major landslides. In the wake of the storm, we have continued to support response and recovery efforts. We are honored to support those who serve, and we remain a hub for mission and recovery teams. Looking ahead, long-term recovery at Lake Junaluska will include sediment removal, lakeshore stabilization, and improvements to the dam - efforts that will be ongoing for years to come. Financial Review Lake Junaluska ended the year 2024 with an operating budget profit of $407,192. The totality of this profit was used to invest into repairs of areas damaged by the flood and other improvements to Lake Junaluska facilities. Charitable Giving and Capital Improvements Charitable giving remains strong and, in 2024, we exceeded our fundraising goal to the Annual Fund for the sixth straight year. Total charitable contributions received toward the Sharing Our Gifts Campaign at year-end was $12,012,721. Continued Commitment to Our Vision Looking toward the future, Lake Junaluska continues to focus on the following guiding aspirations, which were adopted by the board of trustees in 2020: -Aspiration 1: To preserve and enhance the lake and grounds so that more people will recognize the natural beauty of God's creation. -Aspiration 2: To be a conference center that rivals hospitality industry leaders by exceeding guests' expectations through excellence in staff and facilities. -Aspiration 3: To be the place that connects more youth to Christ through meaningful ministry, recreation, and education programs. -Aspiration 4: To identify, uphold, and strengthen the Lake Junaluska tradition of implementing innovative, shared experiences - for both individuals and families - that celebrate faith, recreation, the arts, and education. -Aspiration 5: To be an involved, inclusive community that provides the highest quality of life for residents and guests.GeographiesNot indicatedDatesJan 1, 2024 – Dec 31, 2024Source990No causes providedNo populations provided–$14.1M
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