Greensboro Pride Festival is the primary program of Alternative Resources of the Triad, a 501(c)(3) nonprofit. The annual free event brings thousands of attendees together in downtown Greensboro to celebrate and support the LGBTQIA community. The festival provides entertainment, resources, and space for local nonprofits, small businesses, and community partners. Proceeds support year-round initiatives that improve the social and emotional well-being of LGBTQIA individuals in the Greensboro area.