Programs

  • Radio Ministry

    Radio: The radio ministry is comprised of the airing of one-minute spots on secular radio stations throughout the states of Georgia Florida and the city of Birmingham AL. These spots are designed to capture the attention of listeners and give them a message relating the Word of God to their everyday lives. These messages also include a tag that directs listeners to the ministry's web site where more in-depth information is available. In July of 2021 the radio ministry expanded to Manila Philippines. A local pastor translates English radio spots to reach the Filipino people. They are played daily during morning rush hour on a local easy-rock station. The radio ministry is the single largest expense item for the ministry.
    Geographies
    Not indicated
    Dates
    Oct 1, 2020 – Sep 30, 2021
    Source
    990
    No causes provided
    No populations provided
    –
    $578.5K

  • Television Ministry

    Television: The television ministry is similar to the radio ministry in that the ministry produces short 30 sec TV spots in which Bryant Wright presents a Biblical truth and relates it to everyday life. Approximately 80 spots a month air on secular television in the metro Atlanta area primarily on cable TV channels. The demographic targeted is males from 22-40 and therefore we purchase airtime on: ESPN CNN Fox News MSNBC etc. In the fall of 2021 the ministry began airing the spots on streaming on-demand TV. Unlike regular television a viewer cannot skip these ads and must watch them in order to continue their programming. The television ministry represents the 2nd largest media expense of the ministry.
    Geographies
    Not indicated
    Dates
    Oct 1, 2020 – Sep 30, 2021
    Source
    990
    No causes provided
    No populations provided
    –
    $129.1K

  • Online Ministry

    Online: The internet ministry leverages the radio and TV ministries by providing the same content on the ministry web site which can be downloaded by visitors to the site. The ministry also offers a daily devotion which can be viewed on the web site via email RSS feed Twitter Facebook and Instagram. The ministry launched a brand new website in April 2021 and has seen a noticeable uptick in web traffic since that time. The ministry also secured the Google Ad Grant which allows them to promote RFTH devotions through free text-only Google ads for nonprofits. The Ad Grant in addion to paid Google YouTube ads has significantly increased RFTH's online influence.
    Geographies
    Not indicated
    Dates
    Oct 1, 2020 – Sep 30, 2021
    Source
    990
    No causes provided
    No populations provided
    –
    $62K