FILM FLORIDA WAS FORMED TO PROVIDE A LEADERSHIP ROLE IN FLORIDA'S FILM AND ENTERTAINMENT PRODUCTION INDUSTRY. THE GOAL IS TO BRING TOGETHER A DIVERSE COALITION OF INTERESTS, INCLUDING INDIVIDUALS, PRIVATE BUSINESSES, INDUSTRY ASSOCIATIONS, LABOR ORGANIZATIONS AND LOCAL FILM COMMISSIONS AND TO WORK AS A SINGLE VOICE FOR THE INDUSTRY. ITS PURPOSE IS TO OFFER THE BENEFITS OF A STATEWIDE TRADE ASSOCIATION, TO PROMOTE THE CREATION OF JOBS IN THE FILM AND ENTERTAINMENT PRODUCTION INDUSTRIES, AND TO PROMOTE ECONOMIC DEVELOPMENT AND TOURISM AS IT RELATES TO THE FILM INDUSTRY.