TO SERVE THE EDUCATIONAL AND RESEARCH NEEDS OF THE SPA INDUSTRY.RESEARCH EXPENSE - BY CONDUCTING ANNUAL RESEARCH ON BOTH INDUSTRY AND CONSUMER LEVEL, THE INTERNATIONAL SPA ASSOCIATION IS ABLE TO PROVIDE VALUABLE DATA FOR THE SPA INDUSTRY. THE ANNUAL RESEARCH HELPS ISPA KEEP ITS FINGER ON THE PULSE OF THE INDUSTRY BY MONITORING KEY PERFORMANCE METRICS AND IDENTIFYING EMERGING INDUSTRY TRENDS, AS WELL AS CAPTURING DATA ON CONSUMER CHOICES AND THE CONSUMERS' OVERALL PERCEPTIONS OF THE SPA INDUSTRY.
