RESEARCH: THE FOUNDATION IS THE LARGEST FUNDER OF OUR RESEARCH TO DEVELOP A BETTER UNDERSTANDING OF OUR INDUSTRY AND THE ENVIRONMENT WE OPERATE IN; WE ARE COMMITTED TO EXPLORATION. WE SET INDUSTRY STANDARDS THROUGH DESTINATION ORGANIZATION PERFORMANCE REPORTING, COMPENSATION AND BENEFITS STUDY, AND STANDARD PERFORMANCE REPORTING STUDIES. WE IDENTIFY TRENDS AND OPPORTUNITIES THROUGH OUR DESTINATIONNEXT FUTURES STUDY, AS WELL AS CURRENT THREATS THROUGH STUDIES LIKE OUR TRAVEL BANS AND BOYCOTT STUDIES. WE BUILD FOUNDATIONS FOR TOOLS SUCH AS THE EVENT IMPACT CALCULATOR, THE DESTINATIONNEXT ASSESSMENT & PLANNING TOOL AND THE SOCIAL IMPACT ASSESSMENT TOOL.