PROMOTION OF ELECTRONIC PAYMENTS FOR MEMBER FINANCIAL INSTITUTIONS WHICH INCLUDE BANKS, SAVINGS & LOANS, AND CREDIT UNIONS. EDUCATION OF OUR MEMBERS THROUGH A CONFERENCE, IN-PERSON SEMINARS, WEBINARS AND ON-DEMAND COURSES. EDUCATION OF OUR MEMBERS THROUGH PHONE SUPPORT, ON-SITE REVIEW OF MEMBER OPERATIONS AND ON-SITE TRAINING/ CONSULTING. REPRESENTATION AND ADVOCACY OF OUR MEMBERS THROUGH INDUSTRY DEVELOPMENT EFFORTS: NACHA RULES, RPA FORUM COMMITTEES, FEDERAL RESERVE TASK FORCES, ECCHO RULES DEVELOPMENT AND OTHER INDUSTRY EVENTS.