HEALTHY HEART COMMUNITY PREVENTION PROJECT INC
Programs
Flu Ready NOLA Campaign
PEOPLE WITH CHRONIC MEDICAL CONDITIONS, SUCH AS HEART DISEASE, DIABETES, CHRONIC LUNG DISEASE, AND OBESITY ARE AT HIGHER RISK FOR DEVELOPING SERIOUS COMPLICATIONS FROM THE FLU VIRUS. THEREFORE, THE FLU READY NOLA CAMPAIGN WAS DEVELOPED TO HELP INCREASE THE NUMBER OF FLU VACCINATIONS AND COVID-19 BOOSTERS AMONG RESIDENTS LIVING IN NEW ORLEANS EAST, THE NINTH WARD, AND GENTILLY. APPROACHES TO ACHIEVE OBJECTIVES WERE VIA EDUCATIONAL MESSAGING OVER TV, RADIO AND SOCIAL MEDIA NETWORKS AND ADMINISTRATION OF VACCINES AT 1 MAJOR HOSPITAL AND 3 NEW ORLEANS RECREATIONAL DEPARTMENT (NORD) COMMUNITY CENTERS TO INCREASE ACCESS AT MORE FAMILIAR LOCATIONS FOR THOSE RESIDENTS STILL EXPERIENCING MEDICAL MISTRUST AND HESITANCY CONCERNING VACCINATIONS. THE CAMPAIGN SUCCESSFULLY ADMINISTERED 610 VACCINATIONS INCLUDING 392 FLU AND 220 COVID VACCINES. IN THAT THIS CAMPAIGN WAS CONDUCTED IN HARD-TO-REACH COMMUNITIES, PRIMARILY AFRICAN AMERICANS, THERE WAS AN INCREASE IN VACCINATIONS BY 25,160 FOLLOWING THE CAMPAIGN IN THIS POPULATION. COMMUNITY PARTNERSHIPS WERE KEY TO OUR SUCCESS: PROVISION AND ADMINISTRATION OF VACCINES BY NEW ORLEANS HEALTH DEPARTMENT AND WALGREENS. THE HHCPP RECEIVED A COMMITMENT TO DEVELOP A FLU READY NOLA CITYWIDE PROMOTIONAL CAMPAIGN FOR JANUARY 2024 WITH PLANNING AND COORDINATION IN CONJUNCTION WITH A PR FIRM BEGAN IN THE FALL OF 2023. THIS WAS STRICTLY A MARKETING CAMPAIGN, EDUCATIONAL AND PROMOTIONAL, INVOLVING BILLBOARD ADVERTISEMENT, SOCIAL MEDIA NETWORKS, VIDEO DISTRIBUTION, RADIO INTERVIEWS, TV ADVERTISEMENTS. RESULTS WILL BE REPORTED IN 2024.GeographiesNot indicatedDatesJan 1, 2023 – Dec 31, 2023Source990No causes providedNo populations provided–$7.8KHeart Health Screening Initiative
THE HHCPP HELD A BP SCREENING AT NEW ORLEANS EAST HOSPITAL DURING HEART MONTH IN FEBRUARY FOR COMMUNITY MEMBERS PARTICIPATING IN THE FRIENDS OF JOE W. BROWN PARK 13TH ANNUAL BACK TO NATURE HEART WALK AND HEALTH EVENT. THE HHCPP IN PARTNERSHIP WITH TULANE UNIVERSITY SCHOOL OF MEDICINE MEDICAL STUDENTS SCREENED 50-75 HEART WALK PARTICIPANTS. PARTICIPANTS RECEIVED HIGH BLOOD PRESSURE PREVENTION EDUCATION INFORMATION AND WERE GIVEN INSTRUCTIONS TO PROMOTE HEART HEALTH INCLUDING REFERRALS IF NEEDED FOR ELEVATED BP LEVELS.GeographiesNot indicatedDatesJan 1, 2023 – Dec 31, 2023Source990No causes providedNo populations provided–$0Community Advisory Board Participation
THE HHCPP CONTINUES TO PARTICIPATE ON TWO COMMUNITY ADVISORY BOARDS PROVIDING ADVISEMENT TO LOUISIANA CLINICAL TRANSLATIONAL SCIENCE CENTER COMMUNITY ENGAGEMENT AND OUTREACH CORE AT XAVIER UNIVERSITY ON COMMUNITY RESEARCH DEVELOPMENT ACTIVITIES INCLUDING EVALUATING ACADEMIC RESEARCH PROPOSALS AND THE TULANE UNIVERSITY TRANSLATIONAL SCIENCE INSTITUTE CHERISH CARDIOVASCULAR CHURCH-BASED RESEARCH STUDY.GeographiesNot indicatedDatesJan 1, 2023 – Dec 31, 2023Source990No causes providedNo populations provided–$0
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