Programs

  • Year-Round Advertising Initiatives

    YEAR-ROUND ADVERTISING - $1,000,000- PRIMARILY FOCUSED ON YOUTUBE'S SUITE OF OFFERINGS INCLUDING CONNECTED TV, PRE-ROLL, MID-STREAM, ETC. - THE PROGRAMMATIC/EXCHANGE EMPHASIS WAS ON UTILIZING THE GOOGLE SUITE OF OFFERINGS. THIS INCLUDED PMAX, ADWORDS, GOOGLE DISPLAY NETWORK AND BEYOND- TWO FORMS OF RADIO ADVERTISING - NPR (REGIONAL) AND ALSO STREAMING SERVICES SUCH AS PODCASTS, PANDORA, OR SPOTIFY - NPR HAD AN EMPHASIS ON SHOULDER SEASON AND INTERSTATE TRAVEL - THE STREAMING ASPECTS LEANED INTO NATIONAL AWARENESS- MEDIA PARTNERSHIPS: - FREESKIER MAGAZINE - 4 PAGE PRINT & ONLINE STORY, EMAIL INCLUSION, SOCIAL POSTS - JOURNAL OF LOST TIME - VIDEO PRODUCTION TO TAKE PLACE IN JANUARY, SMALL INITIAL SHARE IN FEBRUARY, TEASED OUT THROUGH THE END OF WINTER - WHALEBONE MAGAZINE - PRINT AD IN THEIR "SLOW" ISSUE, 2-4 PAGE ARTICLE ON WINTER IN SUN VALLEY FOR THE DECEMBER ISSUE/ONLINE NEWSLETTER AND SOCIAL POSTS| - MOUNTAIN GAZETTE - 4-WEEK EMAIL BLAST IN DECEMBER, PODCAST READ, TRIP GIVEAWAY. - MATCHSTICK - IN CO-OP WITH SVR
    Geographies
    Not indicated
    Dates
    Oct 1, 2023 – Sep 30, 2024
    Source
    990
    No causes provided
    No populations provided
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  • Zartico & Inntopia Destimetrics Program

    MARKETING RESEARCH: ZARTICO & INNTOPIA DESTIMETRICS - $70,000ZARTICO - MISSION IS TO EMPOWER DMOS TO BE BETTER STEWARDS OF THE WORLD'S TOURIST DESTINATIONS THROUGH IMPROVED DATA INTELLIGENCE AND DECISION-MAKING. MAKERS OF THE FIRST DESTINATION OPERATING SYSTEM, ZARTICO HARNESSES AND STREAMLINES COMPLEX DATA TO PROVIDE A FULL SPECTRUM OF DATA SCIENCE, BENCHMARKING, AND ANALYTICAL SERVICES FOR USE IN MARKETING, COMMUNITY DEVELOPMENT AND SUSTAINABILITY EFFORTS. BASED IN SALT LAKE CITY, UTAH, ZARTICO HAS DECADES OF EXPERIENCE IN TECHNOLOGY, TOURISM, AND DESTINATION AND TRAVEL MARKETING. INNTOPIA DESTIMETRICS - AGGREGATED LODGING BOOKING DATA GIVES THE ENTIRE DESTINATION DEEP INSIGHTS INTO PERFORMANCE AND PACING. THE STATISTICAL QUANTITATIVE AND QUALITATIVE DATA GLEANED FROM THESE RESOURCES ALLOWS US TO MAKE SOUND PLANS AND DECISIONS. THESE INPUTS CAN ACT AS INDICATORS FOR US TO MEASURE THE PLANS AND DECISIONS THAT WE IMPLEMENT. LASTLY, WE ARE ABLE TO SHARE THE VAST MAJORITY OF THIS DATA WITH LOCAL STAKEHOLDERS SO THAT THEY CAN LEVERAGE THE INFORMATION FOR SIMILAR PURPOSES.
    Geographies
    Not indicated
    Dates
    Oct 1, 2023 – Sep 30, 2024
    Source
    990
    No causes provided
    No populations provided
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  • PR Initiatives & Outreach

    PR INITIATIVES & OUTREACH - $62,000WE SEGMENTED OUT OUR HIGHLIGHTABLE INDUSTRIES, EVENTS, PLACES, AND PEOPLE THROUGH A CATEGORICAL LENS TO TELL THESE UNIQUE STORIES. WE ACTIVELY PURSUED HARO LEADS THAT ALIGNED WITH VARIOUS SEGMENTS. WE FOCUSED ON THE UNIQUE PUBLICATIONS THAT CAN TELL THE BROADER STORIES OF THE SUN VALLEY AREA. PUBLICATIONS THAT SPEAK TO ARTS & CULTURE, FOOD, INNOVATION, NATURAL SPACES, AND BEYOND ARE A FEW POTENTIAL OPPORTUNITIES. WE WORKED BOTH ON OUR OWN ACCORD AND IN COLLABORATION WITH THE LOCAL LODGING PROPERTIES AND EVENT PRODUCERS TO HOST TOP-TIER MEDIA WITH AN EMPHASIS ON FALL AND WINTER. MEDIA MISSIONS:- CHICAGO - OCTOBER 2023- BOISE - NOVEMBER 2023JOURNALIST HOSTING:- SKI IDAHO FAMILIARIZATION TOUR IN CONJUNCTION WITH VISIT IDAHO- WE WORKED IN CONJUNCTION WITH LOCAL PARTNERS TO HOST A VARIETY OF FREELANCE JOURNALISTS WHO WRITE FOR PUBLICATIONS RANGING FROM NYT TO FORBES.
    Geographies
    Not indicated
    Dates
    Oct 1, 2023 – Sep 30, 2024
    Source
    990
    No causes provided
    No populations provided
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