Programs

  • Voter Engagement and Education

    VOTER SERVICES INCLUDE VOTER SUFFRAGE CURRICULUM, VOTER EDUCATION, AND ASSISTANCE WITH ELECTION PROTECTION ON ELECTION DAY, CONTINUATION OF VOTER REGISTRATION CAMPAIGN, UP2US THAT STARTED IN PRIOR YEAR. DUE TO COVID, THERE WAS A SUBSTANTIAL SHIFT OF FOCUS TO DIGITAL AND MAIL ENGAGEMENT WITH VOTERS AND POTENTIAL VOTERS. DIRECT MAIL AND DIGITAL ADVERTISEMENT WERE SIGNIFICANT TACTICS USED TO ENGAGE MISSISSIPPIANS. TARGETED UNIVERSES FOR 2022 WERE SELECT HOUSEHOLDS OF PRESIDENTIAL-ONLY VOTERS 65 YEARS AND OLDER, YOUNG PEOPLE AGES 18-35, AND INFREQUENT VOTERS. OVER 30,000 PIECES OF DIRECT MAIL WERE SENT OUT TO THESE GROUPS IN 2022. DIGITAL ADS PLAYED 722,434 TIMES. ANOTHER DIGITAL TOOL USED THIS YEAR WAS BALLOT READY, WHICH ALLOWS REGISTERED VOTERS TO USE AND DEVELOP A VOTER GUIDE: RESEARCH THE BALLOT, FIND OUT HOW TO VOTE, CHECK REGISTRATION, GET INVOLVED, AND REQUEST A BALLOT.
    Geographies
    Not indicated
    Dates
    Jul 1, 2022 – Dec 31, 2022
    Source
    990
    No causes provided
    No populations provided
    –
    $595K

  • Program 1 [2024]

    VOTER SERVICES INCLUDE VOTER SUFFRAGE CURRICULUM, VOTER EDUCATION, AND ASSISTANCE WITH ELECTION PROTECTION ON ELECTION DAY, CONTINUATION OF VOTER REGISTRATION CAMPAIGN, UP2US THAT STARTED IN PRIOR YEAR. DUE TO COVID, THERE WAS A SUBSTANTIAL SHIFT OF FOCUS TO DIGITAL AND MAIL ENGAGEMENT WITH VOTERS AND POTENTIAL VOTERS. DIRECT MAIL AND DIGITAL ADVERTISEMENT WERE SIGNIFICANT TACTICS USED TO ENGAGE MISSISSIPPIANS. TARGETED UNIVERSES FOR 2024 WERE SELECT HOUSEHOLDS OF PRESIDENTIAL-ONLY VOTERS 65 YEARS AND OLDER, YOUNG PEOPLE AGES 18-35, AND INFREQUENT VOTERS. OVER 90,000 PIECES OF DIRECT MAIL WERE SENT OUT TO THESE GROUPS IN 2024. DIGITAL ADS PLAYED 28,220,000 TIMES. THERE WERE OVER 200,000 DIRECT CALLS TO VOTERS. ANOTHER DIGITAL TOOL USED THIS YEAR WAS BALLOT READY, WHICH ALLOWS REGISTERED VOTERS TO USE AND DEVELOP A VOTER GUIDE: RESEARCH THE BALLOT, FIND OUT HOW TO VOTE, CHECK REGISTRATION, GET INVOLVED, AND REQUEST A BALLOT. EDUCATIONAL TEXT MESSAGING CAMPAIGNS WERE ALSO USED THIS YEAR VIA HUSTLE TO INFORM VOTERS OF ELECTION DEADLINES AND CAPTURE DATA ABOUT PARTICIPATION INTENTIONS. 2,987,000 TEXT MESSAGES WERE SENT TO POTENTIAL VOTERS.
    Geographies
    Not indicated
    Dates
    Jan 1, 2024 – Dec 31, 2024
    Source
    990
    No causes provided
    No populations provided
    –
    $4.1M