THE MISSION OF THE ORGANIZATION IS TO PROMOTE THE CITY OF LOS ANGELES AS HOST CITY FOR SECURING, PROMOTING AND STAGING FUTURE COLLEGE FOOTBALL PLAYOFFS AND ATTENDANT EVENTS AND TO BOTH ENCOURAGE ECONOMIC DEVELOPMENT IN CONNECTION WITH THE COLLEGE FOOTBALL PLAYOFFS AND PROMOTE A FAVORABLE IMAGE TO THOSE ATTENDING THE COLLEGE FOOTBALL PLAYOFFS BY PROVIDING ASSISTANCE TO PERSONS ATTENDING AND FUNDS TO COVER CERTAIN COSTS OF STAGING THE COLLEGE FOOTBALL PLAYOFFS AND ATTENDANT EVENTS, IN SO DOING PROMOTING THE INTERESTS OF THE CITY OF LOS ANGELES AND ITS RESIDENTS.