Programs

  • Program 1 [2020]

    1) educating the public and market participants about West Coast groundfish: We showcased West Coast groundfish at a major trade show, 2 big public food festivals (pre-pandemic). We gave out 9,100 eating samples of groundfish species and 1,500 brochures to about 3,500 buyers, chefs, influencers and target consumers. We educated the public and market participants via our website and social media channels. We filmed 60 mini documentary films and 10 recipe videos. We participated in a podcast, gave 5 lectures and were featured in 12 newspaper articles. And we collaborated with the Oregon Tourism Board and Oregon Dept. of Agriculture on chef videos for home cooking.
    Geographies
    Not indicated
    Dates
    Jan 1, 2020 – Dec 31, 2020
    Source
    990
    No causes provided
    No populations provided
    –
    $35.7K

  • Program 2 [2020]

    2) Provide market research, analysis and information that assists members with their business: We conducted an industry economic outlook study with fishermen and processors. We conducted a broad analysis of retail sales of fresh seafood across the United States. We also conducted a broad analysis of foodservice/restaurant menu trends of seafood in the United States. And we ran a consumer survey with 2,000 participants. And published and shared the results of these research works with members and stakeholders.
    Geographies
    Not indicated
    Dates
    Jan 1, 2020 – Dec 31, 2020
    Source
    990
    No causes provided
    No populations provided
    –
    $24.4K

  • Program 3 [2020]

    3) provide members with educational programs and pre-competitive forums for discussion: We coordinated a pre-competitive forum with representatives from all major stakeholder groups in West Coast groundfish in January 2020. Later we ran 3 educational webinars for members in which we shared market research insights.
    Geographies
    Not indicated
    Dates
    Jan 1, 2020 – Dec 31, 2020
    Source
    990
    No causes provided
    No populations provided
    –
    $2.8K