TILLAMOOK COAST VISITORS ASSOCIATION STRATEGICALLY INVESTED FUNDS TO IMPROVE THE CONDITIONS OF TOURISM AND TOURISM-SERVING BUSINESSES. THE TOURISM AND HOSPITALITY INDUSTRY WAS ADVERSELY AFFECTED BY THE COVID-19 PANDEMIC. TCVA WAS ABLE TO ASSIST LOCAL BUSINESSES BY PRODUCING CONSISTENT MESSAGING AND COLLATERAL, ENCOURAGING PUBLIC SAFETY THROUGH WEARING MASKS AND SOCIAL DISTANCING. TCVA IS THE RECOGNIZED LEADER IN DESTINATION MANAGEMENT AND REGIONAL COORDINATION FOR SUSTAINABLE TOURISM, COMMUNITY PARTNERSHIP, AND STEWARDSHIP MESSAGING. SUCCESSFUL PROGRAMS AND EVENTS SUCH AS 'THE NORTH COAST FOOD TRAIL' PROMOTE ECONOMIC GROWTH FOR FARMERS AND PRODUCERS ON THE TILLAMOOK COAST. TCVA ALSO IMPLEMENTED A 200,000 MARKETING RENEWAL GRANT FOR TOURISM-RELATED BUSINESSES. THE COHORT MODEL REQUIRES PARTICIPANTS TO COLLABORATE AND SHARE PROJECT INITIATIVES.