ROC2025 ASSISTS ITS MEMBERS AND THE BROADER REGION BY MAKING COORDINATED CAPACITY-BUILDING INVESTMENTS THAT EXPAND ECONOMIC DEVELOPMENT HORSEPOWER, ACCELERATE JOB CREATION, AND INCREASE ECONOMIC VITALITY. BETWEEN ROC2025'S CREATION IN 2019 AND THE END OF 2023, THE ROCHESTER REGION'S BENCHMARK RANKINGS HAVE IMPROVED IN A NUMBER OF KEY CATEGORIES, INCLUDING JOB GROWTH, LABOR FORCE VITALITY, GROSS REGIONAL PRODUCT, UNEMPLOYMENT RATE, AND PRIVATE BUSINESS ESTABLISHMENTS.