Programs

  • Youth Media Outreach Initiative

    THE ORGANIZATION'S MISSION IS TO LEAD EVERY YOUTH AND YOUNG ADULT INTO A PERSONAL RELATIONSHIP WITH JESUS BY LEVERAGING CURRENT MEDIA CHANNELS TO CONNECT WITH THEM WHEREVER THEY ARE. THIS IS BEING ACCOMPLISHED PRIMARILY THROUGH A SERIES OF AGE-RELEVANT CHRIST-CENTERED SPOTS FINDING ITS AUDIENCE ON DIFFERENT SOCIAL MEDIA PLATFORMS (INSTAGRAM, FACEBOOK, SNAPCHAT, ETC...). CURIOUS VIEWERS AND OBSERVERS ARE ENCOURAGED TO GO ON-LINE TO CHAT FURTHER WITH A SPECIALLY TRAINED SPIRITUAL COACH. STARTED IN 2003, GROUNDWIRE LEVERAGES MEDIA AND TECHNOLOGY TO CONNECT WITH YOUNG PEOPLE THROUGH THEIR ENTERTAINMENT. ALTHOUGH TRADITIONAL MEDIA (TV, RADIO, OUTDOOR) WAS THE PRIMARY SOURCE OF DELIVERY EARLIER, GROUNDWIRE EMBRACED DIGITAL AND SOCIAL MEDIA DELIVERY IN 2017 AS IT ALLOWS FOR MORE PREDICTABLE AND EFFICIENT OUTREACH AND RESPONSE. THE CONTENT GETS THEIR ATTENTION AND GETS THEM TO THE WEBSITE WHERE COACHES AWAIT TO ENGAGE IN CONVERSATION. AN EXTENSIVE RESPONSE TEAM OF OVER 1,191 SPECIALLY TRAINED SPIRITUAL COACHES SPENT 100,087 HOURS IN 2024 ANSWERING ALL INQUIRIES. IN ADDITION TO THEIR CURRENT MEDIA DRIVING PEOPLE TO WWW.GROUNDWIRE.NET, DURING 2015 THE ORGANIZATION LAUNCHED THE "JESUS CARES" CAMPAIGN, A MEDIA OUTREACH TARGETING MILLENIALS WITH THE MESSAGE "WHEN LIFE HURTS, JESUS CARES.
    Geographies
    Not indicated
    Dates
    Jan 1, 2024 – Dec 31, 2024
    Source
    990
    No causes provided
    No populations provided
    –
    $3.4M