NARRATIVE AND STORY DEVELOPMENT: NSAI IDENTIFIED, CRAFTED, AND PROMOTED COMPELLING STORIES AND NARRATIVES THAT DEMONSTRATE HOW ARKANSANS CAN COME TOGETHER TO BUILD A MORE PROSPEROUS AND EQUITABLE STATE, PARTICULARLY IN THE AREAS OF FAITH, PARENTHOOD, HEALTH, COMMUNITY, AND LIVED EXPERIENCES. NSAI CONTRACTED WITH INDIVIDUALS TO IDENTIFY AND WRITE COMPELLING STORIES ABOUT ARKANSANS BUILDING COMMUNITIES TO OVERCOME CHALLENGES. NSAI DISSEMINATED THESE STORIES THROUGH A WEBSITE, ARSTRONG.ORG, OWNED BY ITS SISTER 501C4 ORGANIZATION AND ENSURED THAT THE CONTENT ON SUCH WEBSITE ONLY CONTAINS CONTENT APPROPRIATE FOR ACTIVITIES OF A 501C3 ENTITY. CONTENT GENERATED AND PROMOTED ONLINE REACHED AN ESTIMATED AUDIENCE IN THE TENS OF THOUSANDS THROUGH DIGITAL AND SOCIAL MEDIA CHANNELS.