This organization closed in 2024. It filed a final 990 indicating termination and no longer appears as active in IRS records, as it is absent from the EO Business Master File and Pub78 List.
California Olive Oil Labeling Initiative
THE COALITION HELPED SUCCESSFULLY PASS ASSEMBLY BILL 535 WHICH MANDATES THAT IF "CALIFORNIA" IS USED ON THE LABEL OF A PRODUCT CONTAINING NON-CALIFORNIA GROWN OIL, THE PERCENTAGE OF CALIFORNIA OIL MUST BE LISTED IN THE SAME FONT SIZE AS THE WORD "CALIFORNIA". THE PASSAGE OF AB 535 IS A STEP IN THE RIGHT DIRECTION TO END THE EXPLOITATION OF THE "CALIFORNIA" NAME AND POSITIVE REPUTATION WHICH ULTIMATELY UNDERMINES ACTUAL CALIFORNIA OLIVE OIL PRODUCERS.