Programs

  • High Point Year-Round Design Hub Initiative

    HIGH POINT NC IS HOME TO THE HIGH POINT HOME FURNISHINGS MARKET, THE LARGEST FURNISHINGS INDUSTRY TRADE SHOW IN THE WORLD. THE HIGH POINT MARKET IS HISTORICALLY HELD TWICE A YEAR WITH A SPRING AND FALL EVENT AND IS TRADITIONALLY OPEN TO THE HOME FURNISHINGS TRADE ONLY. HPXD INC SEEKS TO REINVENT HIGH POINT, NC AS A YEAR-ROUND HUB OF DESIGN AND CREATIVITY OPEN TO ALL. PRIMARY INITIATIVE OF THE GROUP IS THE REFRAMING OF HIGH POINT FROM A RESTRICTED TRADE TOWN WITH LIMITED OPENING HOURS TO A DYNAMIC YEAR- ROUND DESTINATION FOR ALL WITH PHASED OPENING OF SHOWROOMS. THE ORGANIZATION SEEKS TO REBRAND AND OPEN HIGH POINT AS A YEAR-ROUND HUB OF DESIGN AND CREATIVITY OPEN TO THE TRADE,DESIGN ENTHUSIASTS AND THE COMMUNITY. ACTIVITIES INCLUDE ESTABLISHING AND PROMOTING A PHASED CALENDAR OF EVENTS. THE ORGANIZATION WILL MANAGE EVENT LOGISTICS, MEDIA PROMOTION/COMMUNICATIONS AND ASSESSMENT WITH THE ULTIMATE GOAL OF ESTABLISHING REGULAR OPENING HOURS FOR FLAGSHIP SHOWROOMS. THE ORGANIZATION WILL WORK TO COMMUNICATE A CONSISTENT BRAND STORY ON A SOLID BRAND PLATFORM VIA WEBSITE, SOCIAL MEDIA, EVENT MESSAGING,MEDIA, PRINT COLLATERAL AND PR PLACEMENTS. ACTIVITIES WILL BE DEVOTED TO MEMBERSHIP GROWTH AND FUNDRAISING.
    Geographies
    Not indicated
    Dates
    Jul 1, 2023 – Jun 30, 2024
    Source
    990
    No causes provided
    No populations provided
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