THE DIVERSITY MARKETING CONSORTIUM (DMC) WAS FORMED WITH A MUTUAL RECOGNITION THAT WOMEN AND PEOPLE OF COLOR DO NOT HAVE EQUAL ACCESS TO OPPORTUNITIES UNDERSCORED BY THE FACT THAT BLACK, LATINX, AND WOMEN FOUNDERS HAVE HISTORICALLY RECEIVED TINY PERCENTAGES OF THE MULTI-BILLION DOLLAR FUNDING PIE. REDUCED ACCESS TO CAPITAL IN TURN MEANS FEWER RESOURCES TO INVEST IN IMPACTFUL GROWTH DRIVERS LIKE PR AND MARKETING. THIS CREATES AN EVEN BIGGER GAP IN THE VISIBILITY THESE MINORITY-LED BUSINESSES ARE ABLE TO GENERATE FOR THEMSELVES. THE DMC IS SOLELY FOCUSED ON SHINING A LIGHT ON BRANDS AND FOUNDERS THAT MIGHT NOT OTHERWISE HAVE ACCESS TO HIGH-QUALITY PUBLIC RELATIONS AND MARKETING SERVICES.