JIPMI engaged with Michigan citizens on an educational issue focused campaign highlighting the importance of a traditional judiciary that focuses on the factual application of law. We contacted Michigan residents via digital and video messaging. Our digital ads had over 34 million impressions, our videos over 13 million views. We engaged with the Michigan Lawsuit Abuse Watch to learn about how the difference in judicial philosophies among Michigans appellate judges can have an impact on the liability and jobs climate in Michigan.