In support of the tax-exempt organization, Access to Success (located in Davidson,NC) we engaged five women and twelve men from the varsity basketball teams at Davidson College to promote A2S and its signature dinner event with a multi-channel social media strategy. Each student athlete was contracted to produce at least 3 social media posts over several weeks promoting and supporting A2S and its event. The student athletes were paid for their efforts and for the use of their names, images and likenesses.