DON'T FOLLOW THE WAVE'S MISSION IS TO EMPOWER STUDENT-ATHLETES BY EDUCATING THEM ON THE MYRIAD CAREER OPTIONS WITHIN THE SPORTS BUSINESS, ENABLING THEM TO REALIZE THEIR FULL POTENTIAL WHILE PURSUING THEIR PASSIONS. DON'T FOLLOW THE WAVE ALSO FOCUSES ON OTHER INITIATIVES SUCH AS SPREADING AWARENESS REGARDING CANCER IN THE COMMUNITY AND PROVIDING ASSISTANCE FOR SINGLE MOTHERS IN NEED.