PROTECT ILLINOIS COMMUNITIES NFP LAUNCHED IN DECEMBER 2022 IN SUPPORT OF EFFORTS TO PASS MUCH NEEDED GUN REFORM IN ILLINOIS THAT WILL MAKE OUR COMMUNITIES SAFER. THE NEWLY FORMED ORGANIZATION WILL PROVIDE RESOURCES TO ENGAGE VOTERS ACROSS THE STATE AS WELL AS MEMBERS OF THE STATE LEGISLATURE AS THEY CONSIDER GUN REFORM LEGISLATION TO KEEP OUR COMMUNITIES SAFE.PROTECT ILLINOIS COMMUNITIES NFP HAS BEEN ENGAGED IN A STATEWIDE ADVOCACY CAMPAIGN TO RAISE AWARENESS AROUND GUN VIOLENCE AND ITS IMPACT ON COMMUNITIES ACROSS ILLINOIS THROUGH A MIX OF GRASSROOTS, EARNED MEDIA AND PAID MEDIA ENGAGEMENT, WHICH INCLUDED EVERYTHING FROM RALLIES AND PRESS CONFERENCES TO SUBMITTING OPINION PIECES AND LOCAL NEWSPAPERS TO RUNNING TELEVISION AND DIGITAL ADS, WHILE CONDUCTING POLLING TO GET A SENSE OF WHERE VOTERS STAND ON THESE ISSUES. THIS WORK ULTIMATELY HELPED PASSAGE OF A FIRST EVER ASSAULT WEAPON AND HIGH CAPACITY MAGAZINE BAN IN THE STATE.