THE ORG IS LOOKING AT THE FUNDING LANDSCAPE HOLISTICALLY ACROSS THE ENTIRE FEMALE LIFE CYCLE TO IDENTIFY GAPS IN KNOWLEDGE AND THEN STRATEGICALLY FILL THEM. THE ORG IDENTIFIES THE AREAS WHERE FUNDING OPPORTUNITIES DO NOT EXIST SO THAT IT CAN EFFICIENTLY FILL GAPS IN WOMEN'S HEALTH RESEARCH WITHOUT DUPLICATION OF THOSE AREAS THAT ARE ALREADY WELL-FUNDED. THE ORG DISSEMINATES FINDINGS NOT ONLY THROUGH MEDICAL AND ACADEMIC CHANNELS, BUT ALSO THROUGH TRADITIONAL NEWS MEDIA AND SOCIAL MEDIA, TO ENSURE THAT NOVEL FINDINGS ARE TRANSLATED INTO PRACTICAL APPLICATIONS THAT AFFECT WOMEN'S HEALTH TODAY.