THE ORGANIZATION WAS FORMED TO PROVIDE FREE EDUCATION AND SUPPORT TO THOSE INTERESTED IN ADOPTING A PLANT-BASED DIET FOR HEALTH,ENVIRONMENTAL, OR ETHICAL REASONS, AND TO TRY TO COMBAT THE FOOD INJUSTICE AND UNNECESSARY ANIMAL SUFFERING PREVALENT AROUND THE WORLD. EDUCATION IS PROVIDED IN THE FORM OF DIGITAL AND EXPERIENTIAL MARKETING, THROUGH A VARIETY OF WRITTEN, VISUAL, AND PRINTED CONTENT, ALL OF WHICH IS DEVELOPED IN-HOUSE AND IN MULTIPLE LANGUAGES. SUPPORT IS PROVIDED IN THE FORM OF FREE ONLINE RESOURCES, BY PROVIDING FREE ACCESS TO DIET AND NUTRITION SPECIALISTS, AND BY DONATING FREE PLANT-BASED MEALS AND GROCERIES TO UNDERSERVED COMMUNITIES WORLDWIDE. SINCE LAUNCHING IN 2019, WE HAVE PROVIDED FREE ONLINE DIETARY SUPPORT TO OVER 170,000 INDIVIDUALS, PRODUCED OVER 300 EDUCATIONAL VIDEOS, BUILT AN ONLINE COMMUNITY OF AROUND 360,000 PEOPLE, EXECUTED HIGH-PROFILE CAMPAIGNS IN MORE THAN 10 COUNTRIES, AND DELIVERED OVER ONE MILLION