ROCK THE VOTE
Programs
Program 1 [2020]
VOTER REGISTRATION & MOBILIZATION: CREATING A CULTURE SHIFT BY REACHING YOUNG PEOPLE WHERE THEY ARE - ON AND OFFLINE - THROUGH TRUSTED MESSENGERS WITH MESSAGES THAT INSPIRE AND INFORMATION THAT EMPOWERS THEM TO PARTICIPATE IN THE CIVIC PROCESS. WITH RESEARCH DEMONSTRATING THE IMPORTANCE OF SOCIAL MEDIA TO REACHING AND MOBILIZING YOUNG VOTERS, ESPECIALLY YOUTH OF COLOR, ROCK THE VOTE CREATES AND PROMOTES RESEARCH-BASED ORIGINAL CONTENT ON ITS OWN SOCIAL MEDIA AND DIGITAL PLATFORMS. IN ADDITION, ROCK THE VOTE COLLABORATES WITH AND ADVISES YOUTH BRANDS, MEDIA AND ENTERTAINMENT COMPANIES, TECHNOLOGY COMPANIES, AND TRUSTED MESSENGERS TO PROMOTE AND CELEBRATE CIVIC ENGAGEMENT. IN THE WAKE OF THE COVID-19 PANDEMIC, ROCK THE VOTE WAS ABLE TO PIVOT MUCH OF IT'S WORK GIVEN ITS UTILIZATION OF DIGITAL AND TECHNOLOGY TO REACH AND SCALE PROGRAMMING. THIS INCLUDED MAJOR INITIATIVES LIKE PRODUCING THE DEMOCRACY SUMMER SERIES THAT INCLUDED THREE MAJOR ONLINE EVENTS WITH DOZENS OF SPEAKERS AND PERFORMERS AND WAS HOSTED BY A COALITION OF MORE THAN 40 ORGANIZATIONS. IN 2020, ROCK THE VOTE BUILD PARTNERSHIPS WITH 58 YOUTH BRAND, MEDIA, AND ENTERTAINMENT COMPANIES THROUGH OUR BRANDS FOR DEMOCRACY PROGRAM AND CONTINUED TO BUILD ATHLETES ROCK THE VOTE SERVING AS THE PREMIER PARTNER WITH MORE THAN A DOZEN PROFESSIONAL SPORTS LEAGUES, PLAYER ASSOCATIONS, TEAMS, AND SEVEN ATHLETIC ORGANIZATIONS. IN 2020, ROCK THE VOTE TRAINED AND SUPPORTED 79 STUDENT LEADERS WHO CONDUCTED RELATIONAL ORGANIZING REACHING MORE THAN 15,000, INCLUDING HOSTING 28 VIRTUAL EMPOWER BANKS WHERE YOUTH CAME TOGETHER ONLINE TO SIMULTANESOULY REACH OUT TO NETWORKS. IN 2020, ROCK THE VOTE PROCESSED 2,000,058 VOTER REGISTRATION APPLICATIONS AND HELPED 832,961 VOTERS LOOK-UP THEIR VOTER REGISTRATION STATUS TO MAKE SURE IT WAS CURRENT AND ACTIVE. IN 2020, ROCK THE VOTE PROCESSED MORE THAN 34,000 ABSENTEE BALLOT REQUESTS AND HELPED MORE THAN 87,000 VOTERS TRACK AND CURE THEIR BALLOTS.GeographiesNot indicatedDatesJan 1, 2020 – Dec 31, 2020Source990No causes providedNo populations provided–$2.2MProgram 2 [2020]
VOTER EDUCATION: PROVIDES NONPARTISAN CIVIC AND VOTER EDUCATION THROUGH ITS WEBSITE, SOCIAL MEDIA, EMAIL, TEXT MESSAGES, IN-SCHOOL AND IN-PERSON ACTIVATIONS THAT TARGET YOUNG PEOPLE. ROCK THE VOTE PROVIDES STEP-BY-STEP GUIDANCE WITH LINKS TO RESOURCES TO NEW VOTERS THROUGH TEXT/EMAIL. VETTED INFORMATION AND VOTER EDUCATION THROUGH TRUSTED MESSENGERS IS BECOMING INCREASINGLY CRITICAL TO ENSURE VOTERS HAVE ACCURATE INFORMATION AND TO COMBAT MISINFORMATION. THROUGH IT'S PARTNERSHIPS WITH BRANDS, ATHLETES, AND ENTERTAINTERS, ROCK THE VOTE TRAINED THESE TRUSTED MESSENGERS ON THE IMPORTANCE OF USING PLATFORMS TO SHARE VETTED INFORMATION TO BOTH EDUCATE AND COMBAT MISINFORMATION. BY CREATING HUNDREDS OF PIECES OF EDUCATIONAL SOCIAL MEDIA CONTENT, ROCK THE VOTE WORKED TO MEET YOUNG PEOPLE WHERE THEY ARE, ONLINE, WITH INFORMATION TO EMPOWER THEM TO PARTICIPATE IN ELECTIONS AND ENCOURAGE THEM TO SHARE WITH THEIR PEERS. ELEVATING ITS ELECTION CENTER TO THE WEBSITE'S HOMEPAGE, ROCK THE VOTE PROVIDED CRITICAL INFORMATION IN A STRAIGHTFORWARD WAY TO HELP VOTERS UNDERSTAND THE VARIOUS METHODS TO VOTE IN 2020 IN THEIR STATE AND THE REQUIREMENTS, DATES, DEADLINES, AND LOCATIONS ASSOCIATED WITH EACH METHOD. ROCK THE VOTE ALSO BUILT A STATEOF-THE-ART SMART-BOT TO ANSWER VOTERS QUESTIONS 24-HOURS A DAY, 7 DAYS A WEEK THROUGH SOCIAL MEDIA DIRECT MESSAGING. TO HELP VOTERS BETTER UNDERSTAND WHO AND WHAT ARE ON THEIR BALLOT AND HOW THOSE CHOICES ALIGN WITH THEIR VALUES, ROCK THE VOTE ENHANCED ITS SAMPLE BALLOT LOOK-UP TOOL TO ENABLE VOTERS TO CURATE FROM A LIST OF ENDORSING ORGANIZATIONS SPANNING THE POLITICAL SPECTRUM TO GAIN INSIGHT INTO CANDIDATES AND BALLOT MEASURES ON THEIR BALLOT. IN 2020, ROCK THE VOTE ADDED NEW SUBSCRIBERS FOR A TOTAL OF 5,150,000 MILLION ELECTION REMINDER SUBSCRIBERS SENDING A TOTAL OF 43,930,631 EMAILS AND 9,988,834 TEXT MESSAGES; CONTACTED 96,058 VOTERS WITH ELECTION INFORMATION VIA PEER-TO-PEER TEXTING; ANSWERED MORE THEN 33,300 EMAILS ABOUT ELECTIONS AND VOTING; PROVIDED ELECTION INFORMATION TO 12,934,200 WEBSITE VISITORS VIA OUR ELECTION CENTER; HELPED MORE THAN 87,000 USERS LEARN WHO AND WHAT WERE ON THEIR BALLOT; AND GREW OUR SOCIAL MEDIA FOLLOWERS BY 40% WITH A TOTAL OF 88,655,044 IMPRESSIONS ON ROCK THE VOTE'S SOCIAL MEDIA POSTS ALONE.GeographiesNot indicatedDatesJan 1, 2020 – Dec 31, 2020Source990No causes providedNo populations provided–$691.1KProgram 3 [2020]
VOTING RIGHTS & SYSTEMS MODERNIZATION: REDUCES BARRIERS BY FIGHTING FOR YOUNG PEOPLE'S RIGHT TO VOTE AND MODERNIZING THE PROCESS TO PARTICIPATE. ROCK THE VOTE TRACKS A DOZEN POLICIES THAT IMPACT YOUNG PEOPLE'S ACCESS TO VOTING AND ASSIGNS STATE REPORT CARDS. IN ADDITION, ROCK THE VOTE DEVELOPS AND PROVIDES CIVIC TECHNOLOGY TO NONPROFITS, SCHOOLS, COMPANIES, AND INFLUENCERS TO REGISTER AND EDUCATE VOTERS THROUGH COST-EFFECTIVE DIGITAL PLATFORMS. ROCK THE VOTE ALSO UTILIZES THIS TECHNOLOGY IN ITS OWN PROGRAMMING. IN 2020, ROCK THE VOTE CREATED FOUR NEW CIVIC TECHNOLOGY TOOLS TO MEET THE MOMENT: (1) AN ABSENTEE / VOTE-AT-HOME BALLOT REQUEST PLATFORM MODELED AFTER OUR SUCCESSFUL ONLINE VOTER REGISTRATION (OVR) PLATFORM; (2) A PEER-TO-PEER TEXTING PLATFORM TO SCALE ONE-ON-ONE CONVERSATIONS WITH YOUNG VOTERS; (3) AN ENDORSEMENT TOOL TO HELP YOUNG VOTERS IDENTIFY CANDIDATES AND ISSUES THAT MATCH THEIR VALUES; AND (4) A BALLOT TRACKING AND CURING TOOL TO HELP VOTERS IDENTIFY AND RESOLVE ANY ISSUES IN TIME FOR THEIR VOTE TO COUNT, INCLUDING CONFIRMING ELIGIBILITY FOR THEIR PROVISIONAL BALLOT. CONTINUING ITS WORK TO MODERNIZE OUR ELECTIONS, ROCK THE VOTE COMPLETED THE PROCESSE TO IMPLEMENT VOTER REGISTRATION IN ONE STATE THAT ALSO ADOPTED THE COMMON DATA FORMAT AND RECRUITED AND COMPLETED THE PROCESS TO IMPLEMENT CONNECTED VOTER REGISTRATION IN A FOURTH STATE.GeographiesNot indicatedDatesJan 1, 2020 – Dec 31, 2020Source990No causes providedNo populations provided–$493.2K
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