EXCHANGE OF BEST PRACTICES AND EDUCATION OF EXECUTIVES REGARDING NEW ADVANCEMENTS TO ENSURE EVERY PERSON RECEIVES EXCEPTIONAL CARE DURING HIS OR HER LAST STAGE OF LIFE, IMPROVE END OF LIFE CARE, DEVELOP ENHANCED SERVICES FOR ADVANCED ILLNESS PATIENTS AND MEMBER HOSPICES AND INFLUENCE POLICIES THAT IMPACT THE DELIVERY OF HOSPICE AND OTHER ADVANCED ILLNESS CARE.