SUPPORT OF ECONOMIC DEVELOPMENT IN THE NINE-COUNTY ROCHESTER, NY REGION THROUGH A COLLABORATIVE AND PROFESSIONAL MARKETING EFFORT OF THE PUBLIC AND PRIVATE SECTORS. GRE SERVES AS A MARKETING RESOURCE TO ENCOURAGE THE EXPANSION OF EXISTING BUSINESS AND INDUSTRY, AS WELL AS ATTRACTING NEW BUSINESS AND INDUSTRY TO THE ROCHESTER, NY REGION. GRE ALSO WORKS TO EXPAND CAPITAL INVESTMENT IN THE REGION. IT IS GRE'S INTENT THAT BY ENCOURAGING ECONOMIC DEVELOPMENT, UNEMPLOYMENT AND UNDER-EMPLOYMENT IN THE REGION WILL BE RELIEVED AND REDUCED.