Programs

  • Ad Council Public Service Campaigns

    THE AD COUNCIL, WORKING WITH PARTNERS ACROSS SECTORS INCLUDING ADVERTISING, MEDIA, TECHNOLOGY, GOVERNMENT, AND PHILANTHROPY, CREATES PUBLIC SERVICE ADVERTISING CAMPAIGNS WITH THE HELP OF VOLUNTEER ADVERTISING, DIGITAL AND SOCIAL AGENCIES (WHO DONATE THEIR CREATIVE TALENTS AND ENERGY), THE MEDIA (WHO CONTRIBUTE SPACE AND TIME) AND DONORS (WHO PROVIDE CRUCIAL OPERATING SUPPORT). COLLECTIVELY, THEY MAKE THE AD COUNCIL'S GOOD WORKS POSSIBLE.IN FY22, THE AD COUNCIL SECURED $1.0B IN DONATED MEDIA SUPPORT (ACROSS ALL PLATFORMS INCLUDING DIGITAL MEDIA, TV, RADIO, PRINT AND OUT-OF-HOME) ON BEHALF OF ITS CAMPAIGNS. [SEE CONTINUATION ON SCHEDULE O]
    Geographies
    Not indicated
    Dates
    Jul 1, 2021 – Jun 30, 2022
    Source
    990
    No causes provided
    No populations provided
    –
    $70.9M

  • Program 1 [2024]

    THE AD COUNCIL, WORKING WITH PARTNERS ACROSS SECTORS INCLUDING ADVERTISING, MEDIA, TECHNOLOGY, GOVERNMENT AND PHILANTHROPY, CREATES PUBLIC SERVICE ADVERTISING CAMPAIGNS WITH THE HELP OF VOLUNTEER ADVERTISING, DIGITAL AND SOCIAL AGENCIES (WHO DONATE THEIR CREATIVE TALENTS AND ENERGY), THE MEDIA (WHO CONTRIBUTE SPACE AND TIME) AND DONORS (WHO PROVIDE CRUCIAL OPERATING SUPPORT). COLLECTIVELY, THEY MAKE THE AD COUNCIL'S GOOD WORKS POSSIBLE.IN FY24, THE AD COUNCIL SECURED $1.0 BILLION IN DONATED MEDIA SUPPORT (ACROSS ALL PLATFORMS INCLUDING DIGITAL, TV, RADIO, PRINT AND OUT-OF-HOME) ON BEHALF OF OUR SPONSORS' CAMPAIGNS. [SEE CONTINUATION ON SCHEDULE O]
    Geographies
    Not indicated
    Dates
    Jul 1, 2023 – Jun 30, 2024
    Source
    990
    No causes provided
    No populations provided
    –
    $54.3M