PCI-MEDIA IMPACT INC
Programs
Agricultural Awareness Campaign
CATHOLIC RELIEF SERVICES:SINCE APRIL 2020, CATHOLIC RELIEF SERVICES (CRS) HAS PARTNERED WITH PCI MEDIA ON DESIGNING, PRODUCING AND IMPLEMENTING A RADIO-BASED AWARENESS CAMPAIGN TO ENCOURAGE THE IMPLEMENTATION OF ONGOING AGRICULTURAL AS A PRODUCTION PRACTICES IN CENTRAL AMERICA. THE CRS REGIONAL COMMUNICATIONS AND ASA (AGUA Y SUELO PARA LA AGRICULTURA WATER AND SOIL FOR AGRICULTURE) TEAMS HAS BEEN WORKING IN CLOSE COLLABORATION WITH THE CRS COUNTRY PROGRAM TEAMS FROM NICARAGUA, EL SALVADOR, HONDURAS AND GUATEMALA AND THE PCI MEDIA TEAM TO ENSURE THAT THE MESSAGES, MATERIALS AND RADIOBROADCAST STRATEGY ARE RELEVANT TO THE LOCAL CONTEXT IN EACH OF THE FOUR COUNTRIES OF INTERVENTION.A ROBUST, MULTI-PLATFORM SOCIAL BEHAVIOR CHANGE COMMUNICATIONS CAMPAIGN IS CRITICAL TO ENCOURAGE THE ADOPTION OF ASA PRACTICES AT SCALE IN CENTRAL AMERICA. USING RADIO, SOCIAL MEDIA, PRESS PLACEMENTS, AND WHATSAPP GROUPS WILL ALLOW THE ASA TEAM TO REACH A LARGE VOLUME OF FARMERS AND GOVERNMENT ACTORS WHILE WORKING IN A REMOTE ENVIRONMENT AS A RESULT OF THE COVID-19 PANDEMIC. IN A PANDEMIC LIKE THE CURRENT ONE, FOOD SECURITY IS ALSO A MAJOR CONCERN. GUARANTEEING GOOD YIELDS IS KEY TO PREVENTING A POSSIBLE REDUCTION IN THE FOOD SUPPLY DUE TO: A REDUCTION IN THE AREA UNDER CULTIVATION, AN INCREASE IN THE PRICE AND/OR SHORTAGE OF INPUTS, A REDUCTION IN IMPORTS DUE TO LIMITED MOVEMENT, AND RESTRICTIONS ON THE MOVEMENT OF THE POPULATION, AMONG OTHERS. ASA PRACTICES, WHICH HAVE PROVEN EFFECTIVE IN PRODUCTION, ARE NOW MORE CRITICAL THAN EVER TO PUTTING FOOD ON THE TABLE. TECHNIQUES LIKE SOIL FERTILITY MANAGEMENT (4R), COVER CROP MANAGEMENT, SOWING DENSITIES, AND THE USE OF GREEN MANURES CAN HELP PRODUCERS TO PROTECT THEMSELVES AND THEIR FAMILIES FROM FOOD INSECURITY. PCI MEDIA CONTINUES TO WORK WITH CRS IN ORDER TO CONTINUE TO BUILD AND DELIVER SOCIAL BEHAVIOR CHANGE COMMUNICATIONS AND PRODUCE HIGH QUALITY RADIO CONTENT. IMPLEMENTATION1.TRAINING - PCI TRAINED THE CRS TEAMS TO PLAN THEIR ANNUAL CAMPAIGN. THIS INCLUDED PLANNING SESSIONS FOR EACH COUNTRY AND ONE FOR THE REGIONAL TEAM. THIS INCLUDED COACHING ON THE SELECTION OF ADDITIONAL COMMUNITY RADIO STATIONS BASED ON GEOGRAPHIC COVERAGE, POPULARITY WITH THE AUDIENCE GROUPS, AND TECHNICAL AND HUMAN CAPACITIES TO SUPPORT THE CAMPAIGN, AS WELL AS IDENTIFYING THE ASA PROMOTERS THAT WILL BE ACTIVELY PARTICIPATING IN THE PROGRAMS.2. COACHING AND MENTORING CRS TEAMS THROUGHOUT THE BROADCASTING PERIODS - PCI MEDIA PROVIDES STRATEGIC ADVICE AND COACHING TO CRS IN-COUNTRY TEAMS, RADIO STATIONS AND ASA PROMOTERS THROUGH THE BROADCAST PERIODS, ACCORDING TO THE NEEDS OF EACH COUNTRY. THIS CONTINUOUS MENTORSHIP CONSISTS OF FEEDBACK TO ENSURE THAT THE PRINCIPLES OF SBCC ARE BEING FOLLOWED. THIS MENTORSHIP WILL HELP CRS TEAMS (1) DESIGN, PRODUCE AND FACILITATE THE ENTERTAINMENT EDUCATION LIVE CALL-IN PROGRAMS, INCLUDING ACCOMPANYING CRS-LED TRAININGS WITH RADIO STATIONS; AND (2) TO STRENGTHEN THE COMMUNICATION CAPACITIES OF THE ASA PROMOTERS TO PARTICIPATE IN THE LIVE SHOWS AND BECOME ADVOCATES FOR THE ISSUES PROMOTED IN THE CAMPAIGN. THIS MODEL WILL LEAD TO IMPROVEMENTS IN THE QUALITY OF THE PROGRAMS, AS WELL AS TO THE SUSTAINABILITY OF THE CAMPAIGN BEYOND THE INTERVENTION PERIOD.3. BROADCAST AND RE-BROADCAST OF ADDITIONAL CONTENT AND PEER-TO-PEER FEEDBACK - PCI MEDIA ADVISES ON THE SETUP AND RUNNING OF THE SOUNDCLOUD SYSTEM AND THE PEER-TO-PEER FEEDBACK MODEL.4. PRODUCE ADDITIONAL COMMUNICATION RESOURCES - PCI MEDIA PRODUCES 6 NEW MINI-DRAMAS AND 6 NEW RADIO SPOTS DURING 2021, TO BE BROADCAST DURING THE PLANTING SEASONS OF APRIL/MAY AND AUGUST/SEPTEMBER.UNICEF SPOTLIGHT INITIATIVE THE SPOTLIGHT INITIATIVE EXPENSES $145,796 - THEMATIC FOCUS IN THE CARIBBEAN WAS THE REDUCTION IN PREVALENCE AND INCIDENCE OF FAMILY VIOLENCE. THE INITIATIVE RECOGNIZES THAT FAMILY VIOLENCE IS A FORM OF GENDER-BASED VIOLENCE IN WHICH WOMEN AND GIRLS ARE DISPROPORTIONATELY IMPACTED. THE INITIATIVE IS CONCERNED TO ADDRESS THE ROOT CAUSES OF THIS VIOLENCE, THAT IS OFTEN ROOTED IN UNEQUAL GENDER POWER RELATIONS.FAMILY VIOLENCE NEGATIVELY AFFECTS A RANGE OF HUMAN RIGHTS INCLUDING WOMEN AND GIRLS' ACCESS TO SEXUAL AND REPRODUCTIVE RIGHTS AND SERVICES, EDUCATION AND ECONOMIC OPPORTUNITIES.THE SI CARIBBEAN REGIONAL PROGRAMME FOCUSED ON 4 AREAS OF PROGRAMMING:I) WORKING TO ENSURE INSTITUTIONS ARE GENDER-RESPONSIVE; II)ESTABLISHING COMPREHENSIVE AND EVIDENCE-BASED PREVENTION PROGRAMMES AIMED AT CHANGING SOCIAL NORMS AND GENDER STEREOTYPES; III) PROMOTING THE COLLECTION AND USE OF QUALITY, COMPARABLE DATA TO INFORM PUBLIC POLICY, ADVOCACY, POLICY MAKING, AND DELIVERY OF COMPLIMENTARY SERVICES TO IMPROVE PREVENTION; AND IV) SUPPORTING AUTONOMOUS WOMEN'S MOVEMENTS TO INFLUENCE, AND MONITOR POLICY AND TO ENSURE ACCOUNTABILITY.PCI MEDIA FOLLOWED A FOUR-PHASE APPROACH AND METHODOLOGY:FORMATIVE RESEARCH AND COALITION BUILDINGSTRATEGY DESIGNPRODUCTIONDISSEMINATIONDELIVERABLES FOR THIS WORK INCLUDE:-INCEPTION REPORTING INCLUDING WORK PLAN, COUNTRY SELECTION CRITERIA AND PARTNER SELECTION CATEGORIES-MEDIA LANDSCAPE ANALYSIS PRESENTED TO RELEVANT STAKEHOLDERS; SAMPLE PROFILES OF ADVERTS; SOURCED AND TRANSLATED ADVERTISING CONTENT-DRAFT AND FINAL MODULAR ADVOCACY STRATEGY; TWO CONSULTATION SESSIONS-CREATIVE BRIEFS AND TREATMENTS; ONLINE PRETEST; FINAL SBCC MATERIALS-GUIDELINES FOR VIRTUAL LAUNCH PROMOTION AND ROLLOUT; WORKING SESSIONS WITH PARTNERSGeographiesNot indicatedDatesJan 1, 2024 – Dec 31, 2024Source990No causes providedNo populations provided–$258KOkhokelamo Ni Solha Resilience Food Security Activity
SAVE THE CHILDREN:SAVE THE CHILDREN AND ITS PARTNERS, ONE OF THEM BEING PCI MEDIA, LAUNCHED THE USAID/BHA OKHOKELAMO NI SOLHA RESILIENCE FOOD SECURITY ACTIVITY ON OCTOBER 1, 2022. THE 5-YEAR PROGRAM SEEKS TO SUSTAINABLY IMPROVE NUTRITION OUTCOMES FOR CHILDREN UNDER 2 YEARS OF AGE (CU2) IN ZAMBEZIA. THE PROGRAM WILL TAKE A LIFE-STAGES APPROACH TO STRENGTHEN THE SKILLS, CAPACITY, AGENCY, RESILIENCE, AND CONFIDENCE OF WOMEN AND ADOLESCENT GIRLS, WHILE ALSO ENGAGING ADOLESCENT BOYS, HUSBANDS, FATHERS, AND THE COMMUNITY AT LARGE FOR COLLECTIVE ACTION TO ACHIEVE THIS GOAL. OKHOKELAMO NI SOLHA PLANS TO REACH 1,157,575 PARTICIPANTS (MEMBERS OF VULNERABLE AND VERY VULNERABLE HOUSEHOLDS) IN SIX DISTRICTS OF ZAMBEZIA PROVINCE.GeographiesNot indicatedDatesJan 1, 2024 – Dec 31, 2024Source990No causes providedNo populations provided–$252.2KUnstained Mini-Series
POLICY & RESEARCH GROUP:PCI MEDIA WORKED WITH PRG TO CREATE "UNSTAINED" AN EVIDENCE-BASED, ENTERTAINMENT-EDUCATION (EE) MINI-SERIES DESIGNED TO ADDRESS SEXUAL AND REPRODUCTIVE HEALTH NEEDS AMONG YOUTH INVOLVED IN THE JUVENILE JUSTICE SYSTEM OR AT-RISK YOUTH. THIS PROGRAM:PROMOTES HEALTHY RELATIONSHIPS INCREASES SEXUAL CONSENTINCREASES BEHAVIORS THAT PREVENT PREGNANCY AND STIS REDUCES RATES OF TEEN PREGNANCY AND STISGeographiesNot indicatedDatesJan 1, 2024 – Dec 31, 2024Source990No causes providedNo populations provided–$182K
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