Programs

  • Wawa Welcome America Festival

    THE LARGEST PROGRAM OF WELCOME AMERICA, INC. IS THE WAWA WELCOME AMERICA FESTIVAL. THE FESTIVAL NORMALLY ATTRACTS HUNDREDS OF THOUSANDS TO FREE EVENTS ACROSS THE CITY AND REACHES MILLIONS THROUGH EVENTS THAT ARE BROADCAST AND LIVE STREAMED. IN 2021, WELCOME AMERICA, INC. EXPANDED THE FESTIVAL TO INCLUDE JUNETEENTH, RESULTING IN A 16-DAY FESTIVAL FILLED WITH DIVERSE AND INCLUSIVE PROGRAMMING. ALL EVENTS ARE FREE TO THE PUBLIC. SERVING AS THE CITY'S OFFICIAL JULY 4TH CELEBRATION AND ONE OF THE LARGEST IN THE COUNTRY, THE FESTIVAL GARNERS MILLIONS OF IMPRESSIONS AND ENGAGEMENTS ACROSS ALL MEDIA PLATFORMS:PRESS - WAWA WELCOME AMERICA 2022 SECURED OVER 1,655 PLACEMENTS GARNERING OVER 6,151,627,038 IMPRESSIONS.SOCIAL MEDIA - USED ALL SOCIAL PLATFORMS TO INFORM AND ENGAGE WITH FOLLOWERS. SOCIAL CHANNELS ALSO SERVED AS CUSTOMER SERVICE OUTLETS FOR THE FESTIVAL. WAWA WELCOME AMERICA 2022 ACCUMULATED OVER 1,551,077 IMPRESSIONS WITH OVER 56,310 ENGAGEMENTS.WEBSITE - SERVED AS THE MAIN INFORMATION HUB OF THE FESTIVAL AND HAD OVER 505,193 PAGE VIEWS AND OVER 242,619 UNIQUE SESSIONS FROM MAY 1 - JULY 5, 2022.EMAIL - ENGAGED WITH FANS OF THE FESTIVAL, DELIVERING AN ABOVE INDUSTRY AVERAGE OPEN RATE OF 33%.
    Geographies
    Not indicated
    Dates
    Jan 1, 2023 – Dec 31, 2023
    Source
    990
    No causes provided
    No populations provided
    –
    $3.9M