VISIT POTTER-TIOGA AIMED TO INCREASE AWARENESS AND OVERNIGHT STAYS IN THE AREA AS WELL AS OPTIMIZE THE WEBSITE FOR ORGANIC SEARCHES AND INCREASED POSITIVE SEO. RESULTS WERE SEEN ALMOST IMMEDIATELY DUE TO A STRATEGIC APPROACH FOR TRAVEL AND TOURISM THROUGH BOTH TRADITIONAL AND DIGITAL PLATFORMS. EXTENSIVE MULTIMEDIA CAMPAIGNS INCREASED TOURISM TO LOCAL COMMUNITIES AND PREMIER ATTRACTIONS SUCH AS THE PA GRAND CANYON, PINE CREEK RAIL TRAIL AND INTERNATIONAL DARK SKY PARK.