PLUG IN AMERICA
Programs
Program 1 [2020]
PLUGSTAR - PLUG IN AMERICA'S INTEGRATED DEALER ENGAGEMENT PROGRAM - SUPPLEMENTS MODEL-SPECIFIC DEALER TRAINING WITH BROADER EV CATEGORY TRAINING COVERING KEY TOPICS AND CUSTOMER QUESTIONS COMMON TO ALL EVS. IT FURTHER EQUIPS SALES STAFF WITH EFFECTIVE EV SELLING POINTS, ONLINE RESOURCES AND EXPERT SUPPORT TO HELP EV CUSTOMERS - AND THE DEALERS THAT SERVE THEM - NAVIGATE CHARGING, EQUIPMENT INSTALLATION AND THE PATCHWORK OF PUBLIC INCENTIVES TO MAKE THE SWITCH TO ELECTRIC DRIVING SIMPLER. PLUGSTAR.COM, A "ONE STOP SHOP" FOR ALL THINGS EV, REACHES 1,000 CONSUMERS ON AVERAGE DAILY WHILE SERVING AS A TRAINING AID TO DEALERS AND CONVERTING ENGAGED CONSUMERS, THROUGH BOTH OFFLINE AND ONLINE RECRUITMENT CHANNELS, TO REAL LEADS FOR ACCREDITED DEALERS. PLUGSTAR PRODUCES REAL-WORLD RESULTS, ENGAGING MORE EV DEALERS AND DRIVING EV SALES INCREMENTALLY HIGHER. OUR VERY FIRST TRAINING-ONLY PILOT LAUNCHED IN 2016 WITH SDG&E SAW PARTICIPATING DEALERSHIPS DELIVER 6.5% MORE EVS THAN A CONTROL GROUP OF SIMILAR AREA DEALERS. THE PROGRAM HAS SINCE GROWN TO ENCOMPASS AN ARRAY OF RESOURCES FOR DEALERS AND CUSTOMERS, INCLUDING INFORMATIVE COLLATERAL SUCH AS A GLOVEBOX EV WELCOME KIT, A MOBILE-FRIENDLY EV PORTAL, AND HELP-LINE SUPPORT. PLUGSTAR SUPPORTED DEALERS NOW SELL BETWEEN FOUR AND FIVE TIMES MORE EVS THAN THEIR UNTRAINED COUNTERPARTS, EVEN WHEN BOTH GROUPS RECEIVE THE SAME MONETARY INCENTIVE. OVER 99% OF PARTICIPANTS RECOMMEND OUR TRAINING TO OTHER SALES STAFF. THE PROGRAM WORKS BECAUSE IT FITS NEATLY WITHIN THE DEALER'S BUSINESS MODEL, PROVIDING A TURNKEY, YET FLEXIBLE, PLATFORM TO ACCOMMODATE A DIVERSITY OF DEALER PROFILES, GEOGRAPHIES AND NEEDS. PLUGSTAR HAS SINCE TRAINED OVER 1,000 SPECIALISTS FROM MORE THAN 200 DEALERS AND MANUFACTURER TEAMS REPRESENTING 14 AUTOMOTIVE BRANDS COAST-TO-COAST. WE'VE ALSO DISTRIBUTED OVER $125,000 IN POINT-OF-PURCHASE CUSTOMER REBATES AND $300,000 IN DEALER INCENTIVES THAT HELPED SELL CLOSE TO 1,000 EVS IN SAN DIEGO AND SACRAMENTO, CALIFORNIA.GeographiesNot indicatedDatesJan 1, 2020 – Dec 31, 2020Source990No causes providedNo populations provided–$714.9KProgram 2 [2020]
NATIONAL DRIVE ELECTRIC WEEK AND DRIVE ELECTRIC EARTH DAY ARE ANNUAL, NATIONWIDE CELEBRATIONS THAT INCLUDE HUNDREDS OF ELECTRIC VEHICLE (EV) EVENTS ACROSS THE UNITED STATES. EVENTS, WHICH ARE ORGANIZED LOCALLY BY VOLUNTEERS AND ORGANIZATIONS, EDUCATE THE PUBLIC ABOUT EVS, CHARGING, AND INCENTIVES.GeographiesNot indicatedDatesJan 1, 2020 – Dec 31, 2020Source990No causes providedNo populations provided–$263.2KProgram 3 [2020]
THE ORGANIZATION EDUCATES ELECTED OFFICIALS ABOUT ELECTRIC VEHICLES, SPECIFICALLY THOSE WHO ARE MAKING DECISIONS ABOUT EV POLICY.GeographiesNot indicatedDatesJan 1, 2020 – Dec 31, 2020Source990No causes providedNo populations provided–$487.9K
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